[Commentary] The world competes in April, and the peony and national colors lead the way. Every April, a unique flower event will be staged in Heze, Shandong. The 29th Heze International Peony Cultural Tourism Festival was held as scheduled on April 10. Different from previous years, this year's International Peony Cultural Tourism Festival held an online opening ceremony to realize the extension of offline festivals to online festivals, showing the grandeur of cultural tourism festivals from multiple angles.
[Commentary] The reporter saw in the Caozhou Peony Garden in Heze on the same day that there were very few tourists in the park, which was a stark contrast to the woven scene of tourists in previous years. After a rain, raindrops dripped between the stamens, and the blooming peony was even more shy. Compared with the few tourists, the tens of thousands of acres of peony in the garden are still open and blooming, which is a vibrant scene.
[Same period] Yin Huiping, Director of Heze City Culture and Tourism Bureau
Due to the epidemic situation this year, we have adopted a way of extending from offline to online to achieve a transition from offline peony appreciation to online peony appreciation, mainly at the launch of our Peony Cultural Tourism Festival at 10 am Opening ceremony. At the same time, we also have to conduct a large series of live broadcasts of "A Date with Peony". I hope that the majority of friends can actively and actively participate in these activities, and at the same time invite friends to Heze to appreciate the prosperous peony and taste the charm of Heze.
【Explanation】 In view of the situation of epidemic prevention and control this year, this year's International Peony Cultural Festival has planned a variety of "cloud" festivals online. Among them, live webcasting activities such as "Having a date with Peony" and "Teaching you to appreciate peonies" allow visitors to stay in the sea of flowers at home, extending from seeing peonies in the field to enjoying peonies online. The reporter saw in the park that many young people took mobile phones and other live broadcast devices for live webcasts. "Post 90s" flower grower Zhao Chunlei was one of them. Zhao Chunlei's ancestors lived on planting peonies for generations and had a special affection for peonies from an early age. He told reporters that through the form of live webcast, more people can be attracted to understand Heze peonies and answer their questions.
[Commentary] Peony grower Zhao Chunlei
Many netizens will also ask through live webcast, one difference between your Heze Peony and Luoyang Peony. Now based on our own understanding, Luoyang people throw away peonies, which is also a very famous ancient city, and they mainly do peony culture. For our Heze, the first planting area and the cultivation of new varieties, as well as the deep processing of peony in the later period are very good. Regarding the peony, no matter where it is, there is no regionality, the country is fragrant, and the flowers are rich and precious.
[Explanation] In recent years, Heze aims to create a "characteristic pillar industry", based on its advantages and tapping potential, Heze Peony has won many domestic and international awards, and Peony Industrialization has been at the forefront of the country. Due to the current situation of epidemic prevention and control, a new type of publicity model combining online and offline has enabled the peony industry to develop further.
[Same period] Zhang Guibin, Vice Chairman of Peony Peony Branch of China Flower Association
To strengthen the online publicity and operation, it should be said that we have jumped out of the traditional operation mode of peony industrialization. Traditionally, we have to go to the scene and face to face with everything. It is really inconvenient to tell the truth. So I believe that if we can really strengthen online publicity and communication, it will accelerate the development of our peony industry. It is not only a matter of research and development, but also its sales and social recognition. It will expand rapidly.
【Explanation】 At present, Heze City has a peony planting area of 486,000 mu, with more than 10 ornamental parks including Caozhou Peony Garden and China Peony Garden. It has developed 240 kinds of peony series products, which has become the world's largest Viewing base.
Editor in charge: [Qi Bin]