Some scenic spots resumed opening up, the cloud tourism model continued to work, and online and offline joint efforts to promote the upgrade of smart tourism
"Spring on the Cloud" is different
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During the small and long holiday of Qingming, some scenic areas that have just been reopened ushered in the peak of people flow. Relevant epidemiological experts reminded that the current epidemic prevention and control has entered the normal stage, and it is recommended that tourists continue to protect themselves and travel nearby or at different peaks. Many scenic spots have innovated experience methods and launched smart travel modes such as online "cloud travel", which are favored by tourists.
"After the epidemic, do you have a strong desire to travel?" The first cooperative research report recently released by the China Tourism Research Institute and the Ctrip Tourism Big Data Joint Laboratory recently revealed that among nearly 15,000 surveyed users in more than 100 cities, 43 % Of the respondents said that if the epidemic is over, they will choose to travel in the first half of the year.
In the Qingming holiday just passed, some scenic spots in Chongqing also ushered in full staff. The scenic spot shall take measures to prevent and control current in a timely manner. Some people in charge of the scenic spot told the Worker Daily reporter that they hope tourists pay attention to self-protection and travel reasonably nearby or travel on the wrong peak; at the same time, they can experience online "cloud tourism" and "cloud live broadcast" products launched by the scenic spot.
Scenic area comprehensively opens "cloud tourism"
"Today's first stop will be into the idyllic scenery of Xidi. Please look at me not far away. The large rapeseed and ancient residences complement each other, walking in the flowers, is there a kind of 'long in the cage, "It's fun to get back to nature"? "Xu Ningjuan said this tour guide, there were no groups of tourists beside him, only live footage.
Xu Ningjuan is a tour guide in Xidi Scenic Spot, Yi County, Huangshan, Anhui. She is conducting a live broadcast of the tourism, passing the scenic beauty of the scenic area to the tourists outside the screen of the mobile phone through the online. "Many tourists can't come to the scenic spot on their own, and we can make up for their regret through cloud travel, and narrow the distance between the scenic spot and the tourists." The relevant person in charge of the Xidi scenic spot said.
"Cloud Tourism" was a brand new attempt in the domestic tourism industry during the outbreak. "Worker Daily" reporter learned that online tour services are available in at least 20 cities and thousands of scenic spots.
Not long ago, Xinhuanet, together with Hungry, Word of Mouth, and Feizhu, jointly released the "Cloud Life: A New Trend of Consumption from the Perspective of Online Big Data" report, which shows that Chinese people have not been idle during the "house", Hangzhou, Chongqing, Chengdu The number of cloud tourists in well-known scenic spots in other cities ranks in the top three.
Dr. Zhang Jianlin, a well-known expert in tourism planning and analysis, told the Worker Daily reporter that “cloud tourism” can continue to maintain its popularity among the general public, opening another “spring” of scenic spots online.
Of course, what makes the scenic area feel more warm in spring is the relief measures that have been introduced in various places.
“The government helped us think of a lot of ways to provide loans to banks and subsidize tickets ... It has been helping the scenic spot to drain the river.” When the person in charge of the scenic spot in East Zhejiang Stonehenge talked about the difficulties, the timely assistance of the relevant departments undoubtedly brought the scenic spot A spring breeze.
The reporter learned from multiple sources that many places in the country have launched a number of measures for the recovery of scenic spots and the revitalization of the tourism market. Chengdu uses 20 measures to help cultural and tourism enterprises hit by the epidemic, including property rent exemptions, tax exemption deferred payments, social security exemption deferred payments, rent subsidies, and financing support. Changzhou City, Jiangsu Province distributed 30 million yuan of "tourism consumption vouchers", which can be used by tourists to subsidize tickets for Changzhou scenic spots, catering and accommodation.
"In addition to government support, the scenic spot itself must also improve its quality and enhance its core competitiveness." Qin Dingbo, deputy director of the Chongqing Municipal Culture and Tourism Commission, said that the cultural tourism industry is sensitive but not fragile. It should respond in a timely manner and innovate to reduce the impact of the epidemic and turn the crisis Only by cultivating more unique and personalized tourism products can we usher in the next "spring".
The willingness to travel has not diminished due to the epidemic
"It's so beautiful, take a picture for me." On March 30, a burst of exclamation came from the Cherry Blossom Avenue in Chongqing Garden Expo Park. Several girls from a Hanfu society are taking pictures on the 1.5-kilometer-long avenue. Beside them, thousands of evening cherry trees blooming branches, accompanied by the warm spring sun, greet this different spring.
Xu Yixuan is the head of the Hanfu Society. She told reporters that after hearing the news that the Garden Expo Park was reopened, she and her friends could not wait to decide the trip. "Since the Spring Festival to the present, staying at home all day has suffocated us." Xu Yixuan said with a smile, "This is what spring should look like."
Another girl with the surnamed Li from her partner felt a little regret: "If you can take off the mask and take a picture, it will be more beautiful." Xu Yixuan interrupted her. "Don't you think such photos are more special?"
The Workers Daily reporter noted that although most of the scenic areas are welcoming the reopening, the necessary epidemic prevention measures for tourists continue to be implemented in an orderly manner, such as entry registration, temperature monitoring, and mask wearing, etc., which are clearly stated.
Chongqing citizen Ms. Xia also has a "special" photo on her mobile phone. It was the quiet Ciqikou Old Street under the sunshine. On March 26, Ciqikou Ancient Town was reopened, and Ms. Xia and her companions became the first tourists. Compared with the spectacle of the past, the Ciqikou, which welcomes tourists again, presents another kind of scene: There are only a few figures on the blue stone slab street, some shops are open, and there are not many customers. Everything looks calm and peaceful.
"It's hard to see Ciqikou like this. It used to be full of people." Ms. Xia said while sending photos to the circle of friends, writing a sentence: "Feel the different Ciqikou, feel the good taste of years and quiet . "
Not long ago, Ctrip released the "2020 Destination Recovery Index Report", and Hainan, Chengdu, Guizhou, Shanghai, Beijing, Chongqing and other provinces and cities ranked top in the list of "Destination Destinations in the Domestic Wish Index". This also shows that well-known tourist attractions are still popular among the public, and their willingness to travel has not diminished due to the epidemic.
Online pre-sales, time-sharing appointments, etc. are expected to become standard
On March 18th, the China Tourism Research Institute, in conjunction with Shanghai, Chongqing, Zhejiang and other provincial and municipal cultural and tourism commissions, as well as a number of domestic travel agencies, jointly organized an "online forum on domestic tourism market revitalization and destination high-quality development". "Innovative promotion methods" has become a hot topic for experts and scholars.
In fact, during the epidemic, many domestic scenic spots have tasted the sweetness in innovation and promotion.
In the past two days, Mr. Zhong, a citizen of Chongqing, was very happy. As a travel lover, he "grabbed" many scenic tickets at discounted prices. "Jinfoshan ’s original package of 180 yuan, this time only needs 108 yuan. There are also Heigu Valley, Shenlongxia, Tongnan Chong ni rapeseed ... all 50% off." Mr. Zhong took out his mobile phone excitedly to the Workers ’Daily 》 The reporter showed the results of participating in “2020 Chongqing Spring Online Travel Fair”.
It is understood that the transfer of the tourism fair from offline to online is a promotion and innovation of the Chongqing Municipal Tourism Commission, attracting dozens of well-known scenic spots to participate. "Online tourism fairs are to advance the tourism market's post-epidemic consumption kinetic energy in advance and comprehensively promote the recovery of the cultural tourism market." Qin Dingbo said.
"More than 200,000 people." Not long ago, the head of the Hainan Tropical Wildlife Park stared at the rising number of viewers on the online live broadcast interface and excitedly gave a high-five to colleagues. On the same day, the scenic spot and Tencent WeChat launched an online live broadcast with the theme "Spring in the Garden, Enjoying the Wild", and won the attention and praise of a large number of netizens.
"Worker Daily" reporter was informed that a larger pre-sale activity is heating up the Chongqing tourism market. Tencent Tourism, together with Huiyou Chongqing and Qianfan Travel, initiated a pre-sale operation for cultural tourism enterprises to open recruitment channels for major scenic spots, travel agencies, hotels (homestays), cruise ships and other institutions in the city. "This is also the nation's first city-level cultural tourism enterprise to hold a pre-sale action." The person in charge of the event said.
"It's worth noting that this time the scenic area has been reopened. The biggest change is the upgrade of the smart scenic area. The online pre-sale and time-sharing reservation system are expected to become the standard in the future scenic area." Zhang Jianlin looked forward.
Huang Shiqiang