Epidemic prevention production innovation program "cloud recording" to achieve "three mistakes" (decoding · new online trend)
Affected by the epidemic, TV and Internet variety shows could not be recorded in the studio for more than two months. The film and television workers quickly responded and adopted the "cloud recording" method to ensure the continuous broadcasting of the programs that have already been broadcast, and realized the "three mistakes" in epidemic prevention, production and innovation.
Novel form
The so-called "cloud recording" means that the guests participating in the program record the program through the connection of video equipment in the non-studio.
Xiao Yingying, an associate professor at the Communication University of China, told reporters that she was very excited when she saw the "Cloud Recording" program that appeared immediately under the epidemic.
According to Zhou Hai, the chief editor of Hunan Satellite TV, the first “cloud recording” program on Hunan Satellite TV was “Hey!” At 10pm on February 7. what are you doing? "And" Tian Tian Yun Time "at 10:30 pm. These two programs were produced by Liu Wei Studio of "Happy Camp" and Shen Xin Studio of "Tian Tian Shang Shang", which caused a "cloud recording" trend nationwide. Subsequently, Hunan Satellite TV's brand variety show "Singer · Year of Fight" and "Sound Prosperity 3" also relied on technological innovation and rejuvenated through "cloud recording". "Singer · Year of Fighting" connects the five places through Mango TV, and realizes the first interaction of the domestic large-scale music variety show on the Internet. The special program "Sound Prosperity 3" of "Sound Prosperity 3" adopts "cloud recording" and "cloud dubbing" to carry out multi-site connections, different screens and even Mecca national interaction, so that hosts and guests from all corners Gathered at the screen.
The two programs of Zhejiang TV's "Let's Stay Together" and "The Voice of God" were also "cloud recorded." Sun Jing, the general director of "The Voice of God" told reporters that the sixth, seventh and eighth episodes of this show are "cloud recordings." Under the epidemic situation, some guests could not arrive at the scene. "Cloud Recording" helped the program overcome difficulties and completed the recording. He admitted that "cloud recording" also brought great pressure and difficulties to the program group. Unlike some music programs, it ’s enough to shoot a singer. This program is a choral form. It also involves the "cloud coordination" of guests in Hangzhou and Taiwan. In addition to synchronizing the sound and the picture, it also needs to solve the two. The problem of delay on the "cloud recording". However, after solving these technical problems, the "cloud recording" brought surprises to the actors and audience. Singer Wang Leehom feels very new, because he can sing with the people on TV, and he can watch TV and interact with other guests on the show. These are all experiences he has not had before.
Unlike the aforementioned variety show, Beijing Radio and TV Station "One Step Forward" is the nation's first program for dialogue between citizens and the public domain. Since its establishment in 2018, the program has been devoted to solving practical governance issues in urban development by constructing a communication field. Director Yue Yue said that since the outbreak, citizens could not come to the program as usual, the program team adopted a "cloud recording" method, so that the parties can communicate with the expert group at their own home. In the recently aired "Physical Bookstore Poems and Far", the program team invited celebrities such as Fan Deng and Lei Wenjun, the person in charge of Zhengyang Book Bureau, the founders of some reading apps, and the founder of Shufang Book League, etc For the survival and development of private bookstores, there are 9 video connections. Even more valuable is, "Cloud communication between the 9-way guests is not only unimpeded, but also forms a confrontation. This is an effect that may not be achieved when recording in the studio." Yue Yue said.
Expediency
The network is unstable, the picture quality is a little sloppy, and even some minor accidents, such as guest relatives and pets breaking into the picture ... These are common problems with the "Cloud Recording" program. Moreover, these programs often become "minimal variety shows" because they have no studio, no live director, and no makeup. However, the show's restoration and presentation of the guests' lives, and even those minor accidents, not only did not become a "rollover" scene, but some also became the highlight of the show.
"Although it is not perfect, 'Cloud Recording' has brought a relatively low-cost, efficient and flexible program production mode, and brought a program concept closer to the lives and needs of ordinary people." Xiao Yingying said. But she also said that there is no denying that "cloud recording" is a helpless and expedient measure in a special period. The most obvious problem it brings is the simplification of the form of the program and the discounted presentation. In addition, not all variety shows are suitable for "cloud recording", such as some large outdoor reality shows, the studio conditions, the number of film crews and the machine The level of equipment required is relatively high, and it may not be possible to "cloud record".
Sun Jing said that without new technology, there would be no "cloud recording" and "cloud chorus". "The Voice of God" once faced great technical difficulties, and also tried to innovate and develop.
Huang Hongyan, director of the Hunan Satellite TV Program Production Center, believes that "cloud recording" needs to break through the existing variety production experience and adopt a number of advanced high-tech technologies to ensure program quality and increase audience participation in "cloud recording" programs. For example, "Singer · Year of Fighting" and "Sound Prompt 3" all faced a series of technical and implementation details, some of which have almost no precedents for reference.
It is undeniable that "Cloud Recording" is somewhat transitional. Huang Hongyan said that Hunan Satellite TV will adjust the program recording method in time according to the changes in the epidemic situation. At present, "Tian Tian Xiang Shang" still retains the "cloud recording" method; "Singer · Year of Fight" and "Sound to the Circumstance 3" adopt the mode of "cloud recording" and live recording; "Happy Camp" adopts After strict disinfection and epidemic prevention measures were taken, no audience recorded.
Checking the recent variety list and ratings data, and switching to "cloud recording" variety shows have brought increased discussion and popularity. However, Xiao Yingying believes that after the heat passes, some viewers may gradually lose interest in the simple state of some "cloud recording" programs similar to webcasts.
Innovation-oriented
Zhou Hai believes that "cloud recording" is a trend in the context of a special period, and is also the anti-breakout and reference of the TV media to the Internet. But technology is not the magic weapon for the show. Content creation and innovation can make the show have long-term vitality.
Xiao Yingying pointed out that how to use innovative thinking to meet the personalized and diverse cultural needs of the audience requires film and television workers to think carefully. For example, in the past, variety shows have pursued high-end and high-tech performance, but nowadays, some young people have the habit of quickly consuming the content of the program. Although some programs are not delicate enough, they are very fresh, and they also have a certain consumption Willingness.
Sun Jing said that on the one hand, "cloud recording" is a helpless move under special circumstances, on the other hand, "it has also opened up new program creation techniques, inspiring us to more actively try to expand the imagination of programs in the future."
More producers believe that both offline recording and "cloud recording" should complement each other and explore the direction of program evolution. Huang Hongyan believes that "cloud recording" and offline recording have their own advantages and expression functions. While the form is innovative, the program must also pay attention to content innovation. He said that in today's rapidly developing 5G era, new technologies and new methods such as AI and VR continue to intervene in TV production operations. "The" cloud recording "during the epidemic made a sample for us to explore the effective integration of long and short video.
Yue Yue said that "Cloud Recording" is the icing on the cake for "One Step Forward", and it is also even more powerful. "In the future, we will further discuss and cooperate with technology companies to upgrade the" Cloud Recording "and combine it with offline recording, so that more people can participate, regardless of time and geographical restrictions, and better play the public opinion of the program. Guiding role, "she said.
Miao Chun