On March 23, Stefan Löfven spoke to the Swedish people and attracted just under a third of the population - just over three million, according to figures from MMS.

Sweden's head of state King Carl XVI Gustaf attracted almost half according to the measurement company. 1,345,000 stood before the monarch's speech.

In the UK, the relationship was somewhat more even. Queen Elizabeth spoke to just under 24 million Britons on Sunday - three million fewer than Prime Minister Boris Johnson, who spoke in March.

Queen Elizabeth's Christmas season drew comparatively just under 8 million viewers.