【Explanation】 With the gradual improvement of the epidemic, various flower markets in Shijiazhuang City have also opened, and consumers have come out to buy their favorite flowers. On April 5th, the reporter saw at the Xiaojiaying Flower Market that there was a lot of people in the market, which was very lively, and many merchants were discounting promotions to attract customers.
[Same period] Ms. Liu, a citizen of Shijiazhuang
For example, its jasmine flower, the price of two-color is 10 yuan a pot, the fragrance is delicious, and it is placed at home to add a little atmosphere to the home.
[Same period] Ms. Tang, a citizen of Shijiazhuang
I bought two July peonies, two begonias, and one green dill, which cost 30 yuan.
[Explanation] Affected by the epidemic, the price of retail flowers has dropped significantly compared with that of last year. Many flower shop owners said that since this year's Qingming Festival promotes "cloud sacrifice", the chrysanthemums that were very popular in the Qingming Festival in previous years have encountered "cold" this year, and the flower orders during the Qingming Festival have not had the fraction of previous years.
[Same period] He Yugui, the merchant of Xiaojiaying Flower Market
This year due to the epidemic (impact), the purchasing power of (consumers) to buy flowers is not high, and the stall has always been of poor efficiency, so I dismantled it, so the rest of the stall came and took it (the remaining flowers) Promotion.
[Commentary] "Post-90s" merchant Yuan Jianle told reporters that he had planned to sell a lot during the Spring Festival and Valentine's Day. What he did not expect was that the store had caught up with the epidemic in three months. In order to increase sales channels, Yuan Jianle began to try to sell flowers on the live broadcast platform. He broadcast live for 1 hour at 2 pm every day, and the turnover could be more than 50 orders.
【Same period】 Yuan Jianle, the merchant of Xiaojiaying Flower Market
The main varieties we currently sell on live broadcasts are longevity flowers, carnations, roses, and some hanging baskets. These flowers are everyone's favorite, and the price is relatively low.
[Explanation] Merchant Gu Tiantian has been engaged in the wholesale and sales of flowers for seven or eight years. She started community marketing very early. Now she has built 19 WeChat groups to sell flowers, and her members have reached nearly 10,000. Every day, Gu Tiantian spends a lot of time in WeChat group to send short videos, send prices, and broadcast live from time to time for online sales.
[Same period] Xiao Tianying, flower market merchant Gu Tiantian
(To customers) Send a small video to see the status of the overall flower, so that the big guy buys this flower, and also clearly understands what this flower is like, and has some desire to buy it. The epidemic situation has improved, and the big guys can come out. Now (online), there are almost 30 to 40 orders per day.
Xing Lu reports from Shijiazhuang, Hebei
Editor in charge: [Lu Yan]