17 provinces across the country issued 5 billion yuan in consumer vouchers. Are there benefits to the government's AA?
Following Hangzhou, Guangxi, Nanjing, etc., Foshan also announced last night that it will issue 100 million yuan of consumer vouchers. Consumers can participate in the consumption vouchers through Alipay or the Foshan Tong APP. Foshan has also become the first city in Guangdong to issue consumer vouchers. On the basis of the first issue of consumer coupons, an additional 50 million yuan of consumer coupons will be issued to benefit the people and promote urban economic recovery and development.
Local governments have been actively participating in this battle for economic recovery, encouraging spending on "code" by issuing electronic consumer vouchers. According to incomplete statistics, more than 17 provinces and cities have announced that electronic consumer vouchers have been issued or will be issued in the near future, and the area and amount of launch are still growing rapidly, and the total amount has exceeded 5 billion yuan.
It is understood that the additional coupons issued by Hangzhou started at 10:00 this morning, and a total of 1 million copies were issued, each containing 5 universal coupons worth 40 yuan and deducting 10 yuan, which can be used to directly deduct cash through Alipay. Previously, the first batch of Hangzhou consumer coupons totaling 1.68 billion was launched, and the first 2 million copies were "seconds". Netizens complained that "the hands slowly missed several hundred million." Also today, Zhengzhou announced that it will issue 400 million yuan of consumer coupons. From April 3, all personnel in Zheng can participate in the cancellation and cancellation of coupons through Alipay or the "Zheng Haoban" APP.
At present, most of the electronic consumer vouchers issued in various places are used in limited locations, most of which are tourism, catering and shopping, and a few are general-purpose such as Hangzhou. The catering category is currently the field with the highest efficiency in actual use. According to Nanjing data, the peak usage of citizens is on weekends, and eight of them become catering coupons.
Behind the follow-up in various places, it is due to the significant effect of the pull of consumer coupons.
In 4.5 days, Hangzhou consumer coupons activated 700 million yuan. You can use it for refueling, filling your teeth and paying the rent.
Spring is blooming, and the people who have been "boring" for a long time are enthusiastic about eating, shopping, and buying. "Finally, I am back to work again!" Manager Wu of Century Lianhua Qingchun Store was very happy. In the first weekend after the issuance of the coupons, the sales of Century Lianhua in Hangzhou area exceeded 60 million.
As of 16:00 on March 31, Hangzhou had paid 45 million yuan in government subsidies, driving 710 million yuan in consumption.
Intime MLB counters sold 150 hats a day. "The government helps us AA, business is better!" Said the manager, Miss Shan.
Wu Binzhen, deputy director of the Department of Economics of the School of Economics and Management at Tsinghua University, has been engaged in public economics research for a long time. She said in an interview with the media: "What we want most is the government to spend a small amount of funds to activate everyone ’s enthusiasm for consumption and to stimulate the use of Resources, stimulate consumption as soon as possible, and promote the normal operation of the economy as soon as possible. "
Li Xunlei, the chief economist of China and Thailand Securities, also believes that the government should issue more consumer coupons, which have a strong pulling force and occupy less financial resources, which the government can afford.
Digitization puts wings on consumer coupons
More than 10 years ago, due to the impact of the subprime mortgage crisis, the total retail sales of consumer goods in the country fell sharply, and consumer coupons were introduced in many places in China to boost consumption. In 2009, Hangzhou issued three batches of 910 million yuan of consumer vouchers and stimulated high-end consumption of "government expenditure of 5 yuan, driving tourism consumption of 289 yuan" in the short term through "tourism consumer vouchers."
After more than 10 years, various places have chosen to cooperate through digital platforms such as Alibaba and Alipay, while activating consumption, and helping businesses realize digital operations.
It is understood that after multi-platform comparison, Foshan chose Alipay to provide platform technical support, while fully leveraging market resources such as e-commerce platforms, industry organizations, and corporate merchants, and promoting consumer backfill by issuing Huimin electronic consumer coupons. And the release of potential to promote consumption growth.
Liu Yuanju, a researcher at the Shanghai Institute of Finance and Law, said that digital consumer coupons are helping the local consumer market to pick up quickly. From the practice of the first batch of consumer coupon issuing areas, Alipay's real-name authentication and risk control technology can fully guarantee the safety of financial funds. Digital technology can also ensure that consumer coupons are used in real consumption scenarios, which really drives consumption. The pulling effect of consumer coupons in some areas, such as Hangzhou, has exceeded 15 times, achieving a win-win situation for the government, businesses and the public.
What will you do on the first day after the epidemic is over?
I ↓↓