In conjunction with the spread of the corona virus, the media houses see a large race in advertising revenue, according to a survey conducted by the industry organization TU - Media in Sweden among its members.
Four of the media houses surveyed believe that their advertising revenue will decrease by 41-50 percent in April, compared with the corresponding month last year. Three media houses estimate the reduction to 31-40 percent. Two media houses estimate their ad losses at 51-60 percent and two media houses believe between 21 and 30 percent.
"Such large revenue losses will have serious consequences for the media houses and their opportunities to monitor the effects of the pandemic," says Jan Fager, acting CEO of TU, in a press release.