Resumption of labor force market rebound, Shanghai cultural tourism venues received 1.7 million people
■ Yan Yi, chief reporter of this newspaper
From the reopening of the first batch of venues on March 6 to March 25, the Shanghai Cultural Tourism Venues have reopened for 20 days, and venues of all levels and types have received nearly 1.7 million tourists.
A set of data was revealed at a press conference on Shanghai New Crown Pneumonia Epidemic Prevention and Control held yesterday. As of March 25, most cultural tourism venues in Shanghai have recovered. Among them, 4272 hotels were operating normally, 87 A-level scenic spots, 78 museums, 38 art galleries, and all public libraries and cultural centers were reopened. More than 1,400 travel agencies are actively resuming work, and the Huangpu River tour industry has resumed.
The Municipal Culture and Tourism Bureau conveyed such a message: As cultural tourism consumption gradually enters the spring, Shanghai will take multiple measures to promote the resumption of production and tourism of cultural enterprises and institutions, and focus on the needs of the general public and provide safe, high-quality Cultural tourism products and services; at the same time, it further stimulates market consumer demand in terms of atmosphere creation, subsidy support, and promotion of cultural, commercial and tourism linkages.
It is reported that in order to help the cultural and tourism enterprises to speed up the resumption of work and production, Shanghai has introduced and implemented a series of measures to help enterprises rescue.
On the one hand, 12 assistance measures were introduced from the aspects of reduction, exemption, retreat, mitigation, and supplementation. At present, it has temporarily withdrawn service quality deposits for more than 1,000 travel agencies, with a release amount of nearly 400 million yuan; 39 funds for tourism development support more than 40 million yuan; free extension of the travel agency liability insurance period for 2 months; guidance for the city's tourism industry association is 800 More than 8,000 members and 8,000 tour guides are exempted from the half-year membership fee.
On the other hand, relevant departments took the initiative to build a financial service platform. Negotiated with a number of financial institutions in Shanghai, such as Bank of China Shanghai Branch, Construction Bank Shanghai Branch, Bank of Shanghai, Rural Commercial Bank, etc., to establish a service platform and promote the docking of gold enterprises. A few days ago, in cooperation with China Construction Bank Shanghai Branch, the first phase of the launch of 10 billion yuan of credit funds, tailor-made exclusive credit products, to solve the problem of "small asset, small loans" for small, medium and micro cultural tourism enterprises.
People in the industry judge that the cultural industry is in-depth and integrated. Linking with related industries will drive more industries to transform and upgrade and promote social and economic progress. Because of this, a larger scale linkage is also brewing in innovation.
In order to better meet the needs of the general public, Shanghai and Shanghai combined with the characteristics of the cultural travel industry, from online to offline, from individual to face, from small scale to team, from "cloud travel" to "roaming", launched in an orderly and rhythmic manner A number of high-quality cultural tourism products and services. Including the implementation of the "five heart plan" with the theme of "confidence, peace of mind, gratification, warmth, and joy"; promotion of citizen culture festival, international film and television festival, Shanghai tourism festival, international art festival, and the League of Legends S10 Global Finals "five festival "Linkage"; launched eight major tourism seasons such as health, cultural blogs and a travel passport.
Previously, the Municipal Culture and Tourism Bureau has launched the "Five Heart Scenic Spots" promotion on the Internet since March 13. Last week, we have guided travel agencies such as Spring and Autumn, Shanghai Airlines Holiday, and Jinjiang to launch more than 200 short-line tourism products such as city outings and parent-child tours. On March 24, through "screen-to-screen" and "cloud signing", the first round of 11 international performances in 10 countries settled at the 22nd China Shanghai International Arts Festival.