Zhongxin Jingwei Client, March 28th (Zhao Jiaran) According to the information report of Xinhua Daily's Interchange Point on the evening of March 27th, after receiving the notification from the National Film Bureau, all theaters will not be resumed temporarily. Resumption time is subject to notification from the National Film Administration.
On the evening of March 27, reporters from China and Singapore Jingwei inquired on the ticketing platform that although some movie studios that had previously been open for ticket purchase still retain "on-screen" movies, movie tickets after March 28 are no longer available for purchase.
Screenshot source: Amoy Ticket
Online ticketing channels are closed, and tickets can be refunded within a specified time
On March 26, a press conference of the Municipal New Crown Pneumonia Epidemic Prevention and Control Working Group held in Shanghai revealed that Shanghai Cinema will be open to the public from March 28, and the city's first batch of 205 theaters will be reopened on the same day.
Prior to this, theaters in some parts of the country have resumed work, but the box office can be described as "dismal". Cat Eye Professional shows that on March 20, a total of 486 theaters in Henan, Fujian, Sichuan and other places resumed work, with a return rate of 4.28%, compared with only 138,000 yuan at the box office that day.
Recently, China Film Co., Ltd. has confirmed the first batch of re-screening films, including "Nazi's Witch Child", "Chinese Partner", "Wolf Totem", "War Wolf 2", "Wandering Earth", "Why Home", " Nearly 20 such as "Youth of Youth" and "Green Book".
In the afternoon of March 27, the reporters of Sino-Singapore Jingwei inquired about the film information of Beijing area on platforms such as Taobaoti, Cat's Eye, etc., and they all showed that there were no films being released. There are already a number of movie studios in Shanghai that are selling or pre-selling movie tickets, including hits such as "Manslaughter", "Wandering Earth" and "Operation on the Mekong". Taking "Wandering Earth" as an example, consumers can choose to watch at Pacific Studios, Wanda Studios, Jiading Baolong Hengdian Movie City, etc., and most theaters have less than 5 daily average filming sessions, which is lower than usual The average number of hot film field.
Zhongxin Jingwei reporter's inquiry found that as of 21:00 on March 27, many theaters in Shanghai still retain the movie being released, and movie tickets on March 28 and 29 are still available for purchase; starting around 22:00, the cat eye app is no longer available. For movie tickets purchased after March 28, although the movie and show information is still retained, the ticket purchase shows "seat reservation failed" or "the show has been sold out". At about 23:00, the ticket information page on the Cat's Eye app no longer shows theater information.
As of 21:00 on March 27th, many theaters are still selling tickets online. Source: Cat's Eye APP
At the same time, movie theaters provide refund and change services, but the standard varies from theater to theater: Some theaters provide that refunds or changes can be made free of charge before the opening time of 60 minutes without the receipt of tickets. It is said that before the opening of the game can be changed free of charge, after the opening is not allowed.
The reporter of Zhongxin Jingwei tried to buy movie tickets in multiple Shanghai theaters on the ticketing platform, all of which showed that the system is busy, try again later. Subsequently, there was no seat information on the ticket purchase interface and it was displayed as "This theater has been closed for business and will continue to provide services in the future."
In addition, the above two platforms have fewer movies and optional theaters in Guangzhou and Shenzhen, and as of press time, movie tickets after March 28 cannot be purchased.
According to public information, there have been no new local confirmed cases in Shanghai since March 3. The municipal government has decided to adjust the emergency response level of major public health emergencies in Shanghai from first-level response to zero at March 24th. Secondary response. From 9 o'clock on February 24th, Guangdong Province adjusted the emergency response level for the prevention and control of the new crown pneumonia epidemic from the first-level response to major public health emergencies to the second-level response. However, Beijing, Tianjin, Hubei and Hebei still maintain a level of emergency response.
Will cinema "revenge consumption" still come?
On the social platform, the theater's "no resumption of work" notice caused discussion among netizens. Some netizens said that the epidemic prevention work is still underway. Cinemas are gathering places. Although the cross-segment ticket sales system is adopted, there are still risks and they are not in a hurry. Some people also believe that going to cinemas will help the market economy recover. The risk of theater resumption in some areas is relatively small.
Xiaobo classmate 001: Some people are really too selfish. Those who said they should not resume business, have you ever thought about the feelings of the cinema and employees, so that your unit will not resume work, and you will stay at home without salary? Should you?
Thoughtful: No new film dares to be released, and it is useless to open it.
Zhao Laokuan: Just wait, you can't make a shortfall, you can't live without going to the cinema.
FavourableYou: I've waited so long, what is it? ? ? Make sure it's safe before you go.
Beijing consumer Xu Yun told Zhongxin Jingwei reporters that the previously announced films to be re-screened are all old ones, and many videos have resources on video platforms such as iQiyi, Youku, Bilibili, etc., which is very important to her. It is difficult to stir up the enthusiasm for returning to the theater. "You can watch many movies by buying a video platform member for dozens of dollars. I watched several movies long before the epidemic, and I didn't need to go to the cinema to" second brush ". When will the films of the Spring Festival this year be released? , I might rush to see it. "
Although it is still a while to watch movies offline, theaters and ticketing platforms have been eager to use it in various ways.
At present, some online ticket purchase platforms have launched a service called "low-cost ticket storage and post-epidemic movie viewing", which sells some movie studios' low-discount vouchers to customers, and uses "extra long-term validity" as the selling point. For example, Beijing Zhongying Xingmei International Studios has launched a 15 yuan voucher worth 2.9 yuan; Beijing Yaolai Jackie Chan Cinemas has launched a 99 yuan movie viewing package, which includes movie coupons, package coupons, etc. As of press time, the above products are still available for purchase and are valid from May to September this year.
Screenshot source: Alipay
At the same time, some theaters began selling movie peripherals online. It is understood that Wanda Cinemas, Bona International Cinemas, Jinyi Cinemas, Dadi Cinema, etc. have opened stores through online channels to clean up their inventory.
The "2020 China Film Market Recovery Strategy Report" released by the Lighthouse Research Institute under Ali Pictures shows that 80% of audiences have a strong willingness to watch movies in the theater, and nearly half of users said that the frequency of watching movies will increase after the epidemic. However, the recovery of the film market will be a gradual process, not an explosive growth.
Some analysts in the industry said that at present, the box office in the first quarter of the theater has basically been completely lost. After the epidemic situation recovers, even if "retaliatory consumption" occurs, it must wait until it is safe enough. (Zhongxin Jingwei APP)
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