Or through talent performances, or by handcraft, or by the ability to bring goods—

Migrant workers transformed into anchors to counterattack

Our reporter Liu Shanshan Peng Bing

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The menacing epidemic disrupted the rhythm of life and work of many people, and also caused the "home economy" including live broadcast. During the Spring Festival, Jiang Heng, a 20-year-old rural girl, returned to work after just 4 days of rest, and accompanied nearly 20,000 fans to spend this extra long vacation online ...

"During the epidemic, you must pay more attention to protection and go out as little as possible. You can go to the horizontal live broadcast room if you are fine. I will accompany you to chat and sing your favorite song ..." At 6 am on March 10, well dressed Jiang Heng Already sitting in front of the computer, officially started a day of live broadcast work.

The Internet celebrity live broadcast economy, which is not limited by time and space, is advancing all the way at the moment, and the lower threshold for employment also allows many grassroots who have come out of the countryside to find a way to break through. A few days ago, the reporter interviewed three internet celebrity anchors from rural areas to explore the story of their counterattack in life.

Catering executives transform into anchors

Jiang Heng's hometown is in Shuangyang, Changchun, and he has been promoted from supervisor to supervisor. More than six months ago, Jiang Heng was admitted to the hospital because of too much entertainment. After she was discharged, she resigned decisively. After resigning, she was introduced by a friend to the current live broadcast company. After a simple interview, because of her sweet appearance and stable personality, she became the company's key training target.

After joining the company, she lived in the studio provided by the company. The room of more than ten square meters is warmly decorated. The company is equipped with a whole set of live broadcast equipment. The sound card, camera and lighting are all adjusted by professional teachers according to her voice and looks. This job was a pleasant surprise to Jiang Heng, and the working environment was more comfortable.

"In the beginning, I felt that the live broadcast was very simple. After a long time, I found that there are actually many things to learn." Jiang Heng told reporters that on the surface, it is easy to make money in the live broadcast industry, but it takes a lot of thought to ensure stable income. Usually, she also I will watch more live broadcasts from others, learning experiences, and finding inadequacy.

Over a month after the outbreak, Jiang Heng ’s fan base soared by more than 10,000. When the epidemic was the worst, related topics were being discussed in the live broadcast room. Jiang Heng also extended the live broadcast time in accordance with the daily routine of the people, and often reminded everyone to pay attention to protection and comfort the fans in the epidemic area. "Hopefully the epidemic will pass quickly and everything will be fine," Jiang Heng said.

In the past, Jiang Heng's family was very opposed to her anchoring, but now she has no prejudice, and has opened accounts to increase the popularity of Jiang Heng's live broadcast room. "Actually, there are many rising channels for anchors, and I plan to further my talents in the future." Jiang Heng hopes to work harder, save more money, and lay a better economic foundation for the future.

Craftsmen test live for the market

43-year-old Yu Jianhua was born in Quannongshan Town, Lianhua Mountain Eco-tourism Resort, Changchun. He has driven tower cranes and worked as a barbecue chef. Since he was a keen curator since childhood, he founded Changchun Limin Fangcao Farmers' Professional Cooperative in June 2018. In just 4 months, he has applied for 6 intellectual property rights for his own editing and design.

In order to open the sales of straw products, Yu Jianhua took advantage of the hotness of the live broadcast platform to shoot two short videos of the straw scene. Unexpectedly, one of the videos showing that the deaf and mute people were compiling small pendants suddenly became popular.

The live account increased 40,000 fans in 3 days, which made him unable to sleep. "I remember it very clearly. It was August 21, 2019. It was more than 8 pm. I deliberately rushed from home to the office to try the live broadcast for the first time."

Since then, Yu Jianhua will broadcast live on time every day from 8 to 10 pm, and the "typhoon" is getting more and more sophisticated, and the fans have gradually risen to more than 80,000. Some people want to study in this industry, and some are leaders of foreign cooperatives. As well as cadres who want to develop the poverty alleviation industry and businesses engaged in the import and export of handicrafts.

"The live broadcast has had a great impact on me. Not only did I exercise my ability to express, but also gave me a deeper understanding of the art of my opponents. I want people who like this industry not only to learn programming skills, but also to benefit from them." Yu Jianhua said, through The live broadcast platform, Fang Caoshe's products sold out of stock, the brand influence is growing.

Affected by the epidemic, Fangcao Club has not resumed work, but this has not delayed normal live broadcast work. As the first person to edit a live broadcast, he has now adjusted the daily live broadcast to a weekly one, focusing more on developing the industry. He plans to unite the leaders of straw cooperatives across the country to make straw into a large-scale, high-quality, high-value-added industry and follow the brand development path.

Part-time job guys become "Internet celebrities"

29-year-old Liu Jinyin was born in Sanjiishi Village, Majie, Hejiang County, Chuzhou City, Sichuan Province. After dropping out of school, he started to learn crafts and work around. Two years ago, Liu Jinyin, who failed to start a business, saw that some workers made money on the live broadcast platform in his spare time, and wanted to try it.

For the first time, Liu Jinyin tested the live broadcast from continuous trial and error to skillfulness, and his income also started to have a surplus. Later, the platform staff made a special trip to Liu Jinyin's home from Beijing to introduce his experience from dropping out of school to playing live and affecting others. From then on, he started to get angry and the number of fans rose rapidly.

After making a name for himself, Liu Jinyin, who has been relying on live broadcasting for life, started to sell mountain products, and set up the online shop ’s agricultural product base in the poor village of Shidingshan, more than 70 kilometers away from home. Very popular with fans. In 2019, a total of nearly 5 million yuan of various agricultural and sideline products were sold throughout the year, helping villagers to increase their income by more than 3,000 yuan per capita, allowing villagers in Shidingshan to feel the "power" of online celebrities.

During the epidemic, express delivery was suspended in some areas, and the new physical store opened by Liu Jinyin investing 100,000 yuan was also forced to close, and revenue was affected to some extent. Fortunately, the express delivery is gradually recovering, and the income is gradually getting better.

Today, Liu Jinyin's live account has 850,000 fans, and the sales of mountain products have been in short supply. This year, he plans to increase the total sales to more than 20 million yuan. In the future, he hopes to continue his creative work and help more poor mountainous areas get rid of poverty and become rich.

"My culture is not high. If you don't change and do not innovate, fans will get bored one day or another." The "Internet Red" halo has not lost Liu Jinyin. He reasonably told reporters that the industry is becoming more and more fierce and he has to bear huge daily Stress, pay attention to current affairs whenever you have free time, read books on media operations, food, etc., to make yourself more connotative and development potential.