In the business world, only realism is the basis of the game. In fact, he says that starting a startup in natural conditions is exhausting and costly in the beginning, not to mention the exceptional circumstances full of economic and social crises in many Arab countries. This fact either leads its owners to dismiss the establishment of the company, or wait for the conditions to improve, or - and this is an option that can be described as truly pioneering - rapid movement in accordance with the capabilities currently available.
These "available possibilities" may mean a wide range of options depending on the ability of each entrepreneur, some may have the ability to start a pilot project from a good workplace, others resort to renting a simple house, and some launch their company from a small store on a side street. Some of them start their business from a garage attached to the house. Some of them find no place to start their company other than their home in which they live, and perhaps their small room with its four walls.
In fact, the idea of launching the company from limited places belonging to homes, or what is called "Home Based Business" is not a new idea, but rather a idea that is widely accustomed to a large extent and is known for its success in the whole world, even if it started to turn into a real phenomenon at the end of the seventies. Suffice it to huge companies such as Disney, Google, Apple, Amazon, etc., all launched from a small car garage belonging to the house, then turned into giant companies that dominate the global markets and their market values parallel the economies of entire countries. (1)
Is this really possible? Yes, it is possible .. This report reviews a group of companies, all of which started from the home with very modest capital, and later turned into major companies whose owners occupy an advanced position on the Forbes lists of the world's richest people.
Mrs. Fields .. Home sweets turned into a company with hundreds of millions
When Debbie Fields was born in Oakland California, she found herself surrounded by a very social family, her father works as a welder and her mother is a housewife, and she has four sisters. A quiet American home based primarily on social life, as the house is almost empty of gatherings of friends and neighbors. This environment made the girl spend a lot of time in the kitchen with her mother making sweets.
This was the beginning, and the girl fell in love with making sweets, cakes, and baked goods, and gradually she made them with amazing craftsmanship, and it seems that her family's praise for her food made her excited as a 12-year-old daughter to make a very bold step at this age, which is the launch of her small project where she was making candy in The house is selling them at affordable prices to friends, neighbors, and nearby streets.
Surprisingly, the girl at this age was able to withstand the difficulties of her small project, to the extent that the profits that she collected over two years enabled her to buy an old used car and transformed it into something like a small mobile store to sell her products, through which she was able to expand her customer base in a large way that gave her more profit . Then, suddenly, everything stopped, when she found herself a bride at a very early age, when she got married and had five children.
Debbie Fields' life has changed completely, she has no time. All of her interest has been directed to the family and the raising of her children, so her ambition to convert her skill in confectionery into a trade bearing her name has receded, and she has once again returned to making sweets for her family, for the sake of guests, holidays, social and home occasions, and she stayed like this for a few years.
Years later, the old nostalgia returned to her again, but faced with major problems this time, as her husband was not enthusiastic about the project, and she failed to obtain any funding from the institutions that finance the small projects. However, she continued to make her homemade pastry with a focus on raising quality in the best way, until she finally managed to obtain modest financing that enabled her to open her first small store in 1977 in the name of: Mrs Fields Bakery.
In spite of the huge problems that met her small store from the first day of its opening, where she was surprised by the lack of profits and the lack of reluctance of customers on her store, she was able to save her project from collapse by making a tight marketing plan that required her to go by herself to the places of the people’s gatherings as she was doing in Minimize it, and offer them candy at a discount.
With the advent of the year 1984, almost seven years after the opening of its first store, the number of candy stores bearing the name Mrs Fields Bakery had reached nearly 160 branches covering the United States almost entirely, along with four other global branches generating millions of dollars in profits. With the advent of the nineties, Fields sold her entire company, devoted to pursuing her family life on the one hand, writing administrative books and participating in social activities as a prominent business entrepreneur on the other hand. (2, 3, 4, 5)
Billions sometimes come from household socks
American businesswoman Sarah Blakely, Founder of Spanks
Basically, Sarah Blakely was always a sales veteran. It is true that she studied communications at the university and partly trained in the giant Walt Disney Company, but after she graduated from the university she worked as a sales representative for a company specialized in the sale of fax machines in that era of the nineties.
As a sales representative, this means that she spends her day almost completely roaming the streets of Florida where she lives and works. This famous state with a very high humidity, which is a real torture for an employee working in this climate almost all day, and makes her always choose her clothes very carefully. For a while she tried to buy comfortable pantyhose to match her job, but she never found.
Here, Sarah Blakely found herself in the middle of a real marketing opportunity for her, especially as she devises a certain method that makes socks more comfortable. She moved to another state, and tried to persuade a number of factories to manufacture socks according to the design that she had put in place, in exchange for she undertaking to market these socks herself. One company agreed, and it already manufactured 3,000 socks that she supplied to her in 2000, the year that saw the birth of her company called "Spanks" and released her from her home.
From her home that transformed her into a store and center for receiving and supplying orders, she was able to achieve millions of profits only one year after the launch of the company. After several years, Spanks had expanded to become a global company in America and the world, and Sarah - the sales representative - had become one of the most famous young entrepreneurs in the United States. In 2012, her name was included in the list of the 100 most powerful personalities in the world, and her name was also included on the Forbes list of the world's richest people with a fortune of $ 1.1 billion. (6, 7, 8)
Computer, internet connection and Skype..the recipe of $ 1000 / hour
Anthony Greene is a regular teacher like millions of teachers in the world. Or say that he is an accomplished and distinguished teacher - also - like millions of other teachers around the world. But he was really unique in exploiting his teaching skills and his knowledge of the minutes of the American education system to build a private business that generates one thousand dollars for one hour of work. This business requires only a computer, Internet connection and Skype software.
The role that Green plays is clear and specific: providing intensive training courses for high school students who want to apply to the most prestigious American and international colleges and universities such as Stanford and Cambridge. His extensive knowledge enables him to offer intensive courses for students to pass the often complex and difficult qualification exams.
Over time, and like any private tutor in all countries of the world, Green began to achieve a great reputation by achieving many of his students marks that qualified them to pass the admission tests for international colleges such as the SAT test and other qualifying tests, which made him gradually raise the amounts of money that he receives in return for providing this training Online until it reaches a thousand dollars per hour, which is undoubtedly a very large number, it is difficult to imagine that in exchange for spending one virtual hour via Skype.
In a more brief sense, the man did not set up any company, buy a factory, or develop a product. All he did was take advantage of his long experience in the education field to turn him into a major profit source through his personal computer for a large fee that he agreed to pay the students because of the excellent results they achieve from this fast hour on Skype. (9, 10)
A bedroom-based marketing company
Young British businessman Dominic McPhee
As of this writing, Dominique McVeigh is a 33-year-old British entrepreneur. But the reality is that Dominic's fame started very early, as he joined the Millionaires Club, which is 15 years old, in one of the most famous entrepreneurial stories for those interested in the concept of self-employment through very modest capabilities. His story also has a share of fame among those interested in the principle: Lord of chance is better than a thousand dates. Dominic was browsing the Internet searching for the site of the international credit card company Visa, but he, like everyone else, mistook the letters on the keyboard for Viza to type. He found himself in front of an American company specialized in manufacturing scooters, which is distinguished from other bicycles by being more flexible in use and folding.
As a teenager, the boy cared for this bike and liked him very much to wake up from his daydreams and knew he had no money to buy one. The result was that he sent the company a message stating that he wanted a bike of these grades free of charge for him, and that he would market these bikes in Britain in return because they were not known in his country. Of course, the American company refused, but it answered the boy that if he bought five bikes, they would give him the sixth for free.
For Dominic, the offer was not to be missed, so he quickly collected the amount by borrowing from his family or doing evening work in simple occupations, until he was able to collect the amount and he received the six wheels that he dreamed of, so that he could then sell them all for excellent amounts. Then he sent in an application for more from the company that sent him a batch of ten new wheels, which he was able to sell them all in record time. This rapid sale of bicycles was remarkable, which caused the teenager to develop his selling methods, so he started using online and phone sales, as he became using a network method through his friendships to sell bikes to their friends, and he created a website to sell bicycles, and he printed advertisements for the product he promoted while he was going To school via subway stations.
After several years, it seemed that the entire city of London was saturated with the bikes Dominic sold, selling more than 7 million bikes, and with Dominic McVeigh’s name in the media considering that he is “the king of bicycles” and he is only 15 years old with a fortune estimated by several million, and he was awarded several prizes High ranking from the British government, and ranked second in the list of the 30 most influential British personalities under the age of 30.
Dominic did not invent these bikes, and he had no marketing giant. All he did was work as a marketing broker across his home to sell these bikes to teenagers and young adults in Britain with the greatest possible passion, and the result was that he was one of the most prominent young British entrepreneurs. (11, 12, 13, 14)
Del ... How did the world change from a university dorm room?
Dell is most famous today because it is one of the giants of computer manufacturers in the world, with an estimated annual profit of about $ 19 billion and more than 140 employees worldwide. The company also manufactures other devices such as televisions, servers, smart devices and protection systems.
The Dell brand is not an acronym for the company’s four words. Rather, it is the nickname of its founder, Michael Dell, who is now considered one of the world's leading technology leaders in an enormous wealth of nearly $ 24 billion. Back in the late 1970s, Michael was just a teenager who was very impressed with computers that had begun to appear timidly during that period. Michael has learned a lot about these devices by disassembling and regrouping again.
When Michael Dale enrolled in college, in the early 1980's he started a small business called B Sales to sell computer parts to students at the university. The headquarters of this company was his small room in the university housing, he used it to do all the marketing activities he could offer to market his devices among the university students, and when he started to make good profits he rented a small apartment and re-launched his company again in the name of the family "Dell Dell" with capital Only $ 1000.
During the eighties, Dell achieved a rapid growth in the sale of computer parts, which was reflected in the level of great profits, which made the young man to abandon his studies and devote himself to managing his project, as the company was able to manufacture the first personal computer in the name of Turpo PC with very good capabilities. This device was able to achieve millions of profits in record time, which helped the company’s brand popularity until it was offered for public subscription on the stock exchange at the end of the eighties.
In the early nineties, Dale succeeded in producing its first tablet devices, and it had many factories in more than one state, and was considered one of the 500 best companies in the world in the Fortune Magazine rankings. With the advent of the new millennium, "Dell" was able to ship more than 10 million devices around the world, and was considered one of the companies most obsessed with consumer confidence, which pushed it to enter the fields of manufacturing various devices in addition to its primary field in the computer industry. Dell is still considered one of the most important examples of giant companies that started their first years in the lowest possible space: a small university dorm room for a student who did not continue studying in this university mainly. (15, 16, 17, 18, 19)
In the end, these models and other successful international companies that started from home - whether in a room, kitchen or garage - all proved the possibility of launching the pilot project in very limited and small environments, and later turned into giant companies that generate millions of owners. This possibility increases with the widespread prevalence of the concept of remote work already and the growing global use of the Internet, which is considered a marketing window always open to the product or service that you provide.