"Crisis is also a business opportunity" "Seize the opportunity and it is expected to become bigger and stronger" ... Loss of at least 5 million yuan, still considering financing to close the house-

[People's livelihood perspective] A hotel owner's "outbreak account"

Our reporter Wu Duosi

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Affected by the epidemic, the accommodation industry was severely damaged. The industry is expected to accelerate the reshuffle and iteration of the industry. In order to prepare for the change and the market rebound after the epidemic, some hotel owners have lost 5 million yuan and still plan to raise funds.

"I just made a phone call with a friend, and the friend said that I could still laugh and that I was okay." At a business hotel office near Fuzhou Wuliting, Mr. Chen talked about the bleak hotel operation since the epidemic, Still talking and laughing. Because in his view, such a crisis is also a business opportunity. After the cold winter, it will definitely usher in spring.

Affected by the epidemic, this year's China's accommodation industry not only failed to usher in a "starter", but instead became a "heavy-hit area", and the industry almost pressed the pause button. Mr. Chen believes that the epidemic has caused huge losses, but it will also force the adjustment of the industrial structure to promote the development and change of the industry. As a practitioner, he must be prepared now.

Bottom pay

"Since this period of time, at least 5 million yuan has been lost!" Talking about the loss, Mr. Chen admitted, "I have more than 20 business hotels of my own or shareholding. In the past, it was normal for one or two stores to lose money. The store went to make up for this loss. This time it is equivalent to a bottom-salary salary, and the grain is not collected. "

According to the "Analysis of the Impact of the Epidemic on the National Hotel Market" released by the China Hotel Association, from the 5,000 hotels nationwide participating in the survey, during the Spring Festival, the epidemic caused an average loss of hotel operating income of 67.81%, of which 89.88% of the hotel operating income Losses are above average.

"Although it has not been closed, it is almost the same as the closure. The business hotel we are in now has more than 80 rooms, but the occupancy rate has been less than 10% in the past two months, and several stores even have zero occupancy." Chen Mr. said.

No one lives, no income, but the hotel's daily operating expenses are still the same. Expenses such as rent, wages, utilities, and network fees are not small. Industry insiders told reporters that a 100-room hotel costs about 100,000 yuan a day to open, and some large hotels can cost about 500,000 yuan a day.

"There was originally a hotel to be renovated this year. 80 rooms cost about 10 million yuan. The plan is to draw funds from the daily income of each store as decoration. Now this road is not going to work, and we will not renovate." Mr. Chen said At this time, grasping cash flow is the key.

Shuffle acceleration

"I recently had a hotel to open, and a friend advised me to suspend it, but I think there are better business opportunities than ever before." Mr. Chen is convinced that the impact of the epidemic will accelerate the reshuffle of the industry and seize the opportunity to become bigger and stronger. . To this end, he has been hurrying to close the house and expand the listing.

It is understood that the hotels invested by Mr. Chen are basically business-type hotels with about 100 rooms, mainly brand franchise stores. "Funds are mainly self-owned, boat small make a good U-turn, and chain brand stores have a set of mature management standards." Mr. Chen believes that from the perspective of the industry as a whole, this business method has a relatively strong ability to resist risks.

In the past few days, Mr. Chen is discussing financing with his friends and buying some unsustainable hotels. "In the industry circle, there is still pessimism. Some people may be transferred at low prices because of financial problems, especially those single-family hotels with weak anti-risk capabilities."

A survey by the China Hotel Association found that in the face of the epidemic, international brand hotels and domestic chain hotel brands, with mature operating experience and strong human, technical and standardized operating procedures in the event of an emergency, have significantly increased their ability to resist risks; In contrast, individual hotels have a smaller body mass, unstable customer groups, and poor anti-risk capabilities, which have been greatly affected in the epidemic.

The industry believes that the epidemic will accelerate the reshuffle and iteration of the industry, and weakly competitive stores will close. At the same time, the industry will pay more attention to intelligent and diversified development. At present, more than 78% of China's hotels are single hotels, and these hotels will be the focus of future upgrades.

Do "addition and subtraction"

At present, the hotel and lodging industry have saved themselves, and online pre-sale has become an important means. Some companies adopted the pre-sale method in mid-February, and sold more than 6,000 rooms through 12-day pre-sale. Other companies' pre-sale products were sold out within 4 hours of going online and had to consider properly tightening their promotion efforts.

"Internet channels are definitely the direction of development, but they are only one aspect. After finishing booking online, they still end up in physical guest rooms." Mr. Chen believes that while accelerating the "access to the Internet", the industry is more important to train well Internal power. "In the future, improving the consumer experience is the most important aspect, and the expansion of channels should be guaranteed by high-quality products and services."

It is understood that the hotel and accommodation industry has now reached a critical period with the upstream and downstream of the industrial chain, industry associations, and social institutions to watch and help each other, restore production, and restore market confidence. The industry believes that after the epidemic is over, the tourism market will usher in a period of "outbreak".

Survey data show that tourism, catering and entertainment industries have huge potential for consumer rebound after the epidemic. Data from the accommodation platform Airbnb also show that the number of searches for homes on the May Day holiday this year has increased by 2.5 times compared to the same period last year.

At the same time, various localities and departments have introduced relevant measures to give them preferential support through project subsidies and loan discounts. Mr. Chen believes that with the mitigation of the epidemic and the implementation of various measures, the industry will "spring back to the land."