Chinanews client Beijing March 4th (Reporter Shangguan Yun) Snail powder, milk tea ... Previously, takeaway was the favorite of the family, but did you know? Now you can also order "spiritual food" on the takeaway platform.
A few days ago, 72 physical bookstores in Beijing became the first batch of demonstration enterprises to enter the Meituan platform. Meituan platform provided free admission and traffic subsidies to the first batch of bookstores. Clicking "takeaway" has become a new option for readers to purchase books under the epidemic.
Data map: On March 4th, the Jiantou Bookstore (Guomao Store) resumed business. Photo courtesy
You can also buy "spiritual food" on the takeaway platform
In order to support the development of physical bookstores, Beijing and Meituan reached an agreement on the "Physical Bookstore + Meituan Platform Plan" recently. 72 Beijing physical bookstores became the first demonstration enterprises to enter the Meituan platform.
The reporter found out that among these 72 bookstores, there are not only large comprehensive bookstores such as Beijing Book Building and small and medium-sized stores in Xinhua Bookstore, but also "Beijing's Most Beautiful Bookstores" such as CITIC Bookstore and Jiantou Bookstore. bookstore.
Searching on the take-out platform can find that the booked delivery price is different for different bookstores, and it also shows the distance between the store and the user, and the required delivery time.
Earlier, Yanji also teamed up with the takeaway platform "Hungry?" And initiated the city's book delivery service in the city where the store is located: with major stores as the service center, order delivery within 3 kilometers. Readers select books on the takeaway platform, and can get the goods as soon as half an hour.
A new idea for bookstore operation
In previous years, the Spring Festival and winter holidays were generally a peak period of sales for physical bookstores. However, this year, due to the new crown pneumonia epidemic, everything could only be pressed by the "pause button". Today, brick-and-mortar bookstores are slowly returning to business.
"At present, we have resumed business. There is no particularly large increase in the flow of people in the Beijing store, which is maintained at an average of about 40-50 people per day. This figure is much lower than the same period last year." Said Li Lu, director of the Jiantou Bookstore. It is only open from Monday to Friday and closed on weekends.
Picture source: Screenshot of Takeaway Platform APP
She said that the store will strictly implement disinfection and epidemic prevention measures, and staff will report body temperature every day. In addition, in order to ensure the safety of take-out, readers who place orders for "points" will be disinfected before they are sent out. "We also hope that this new method can bring hope to bookstore operations."
However, according to preliminary statistics from Li Lu, as of noon on the 22nd, the Jiantou Bookstore Guomao Store and Yong'anli Store have received more than a dozen orders, which is an improvement over the initial launch, but it is still relatively limited.
Some insiders said that even if the bookstore resumes business, the passenger flow will not recover quickly in a short time, which will inevitably bring losses to the bookstore. Selling books for sale actually provides a new idea for the development of bookstores.
What is the competitiveness of "takeaway" book sales?
Faced with the reality, brick-and-mortar bookstores are actively helping themselves, and taking out food is one of the methods. However, some readers said that in fact, from a price perspective, physical bookstores may not have an advantage in this sales method.
Data map: The picture shows the Chongqing Book City resumes business, and citizens wear masks to read books. Photo by Zhou Yi
"The advantage of a physical bookstore is actually offline. To put it plainly, readers want to go and experience it." Liu Yong works for a domestic private company and usually likes to go to bookstores. "Bookstores can not only suck powder, but also feel good for readers. Provide lectures, salons and other related services. "
"Usually there are fewer discounts in bookstores. After the online take-out platform is launched, even if there are measures such as" full reduction ", it is generally difficult to compare discounts with online stores." Liu Yong mentioned that, for now, compared to physical stores, takeout The number of books that can be placed on the platform is still limited.
He has learned about the bookshop's related process of buying books on takeaway platforms. "Some times the delivery time is displayed for 30 minutes, and some for 45 minutes or 90 minutes. It may be faster than online store delivery. In addition, competition Where is the power? How to make 'spiritual food' as rich as takeaway catering, so that netizens have choices and urgent needs may need serious consideration. "
"If the bookstore take-out method needs to last, the take-out platform and the bookstore platform need to work together to promote continuous improvement." Li Lu said, "At present we have nearly 100 books in the category, but it still seems to be less, many readers may not I can pick my favorite books. "
Live delivery, delivery service ... bookstores in the Internet era
In recent years, many brick-and-mortar bookstores are actually seeking development and transformation, from trying composite formats to live-streaming and taking delivery of goods to online takeaway businesses.
Data Map: The first day of the resumption of Shanghai's "highest bookstore" attracted many readers to read. Photo by Zhang Hengwei
"Take-out books are a very new thing now. Bookstores need to better develop sales strategies and enrich their products." Li Lu believes that if more and more bookstores start to take out books in the future, it will also form a cluster effect .
Liu Yong believes that the bookstore's test of "takeaway" is an active attempt. "Maybe we should consider how to make good use of this" touch the net "to attract more readers online, feed back offline, and expand the profit channel more. "
Bookstores are often regarded as cultural landmarks of cities and have encountered the "cold winter." However, calling for attention and feelings alone cannot really make them live better. Liu Yong believes that in the Internet era, bookstores may try a variety of online methods in combination with their own characteristics. (At the request of the interviewee, Liu Yong is a pseudonym) (End)