Chinanews Client Beijing, March 24th (Yuan Xiuyue) The movie theater, which was suspended for more than 50 days, finally opened its doors again. Since March 16, movie theaters across the country have resumed their screenings. According to Cat Eye Professional Edition data, as of March 22, a total of 523 theaters across the country have resumed work, an increase of 16 from the previous day.
This data gives a positive signal to the film market. At the same time, some issues are also of concern. What movies can the cinema see? Are there many people? When can I see new movies?
Data map: In the movie theaters during the epidemic, all Chinese New Year films were withdrawn. Photo by Zhang Xinwei of China News Agency
More than 500 theaters return to box office bleak
On March 16th, Xinjiang Zhongying Golden Palm Studios resumed business, taking the lead to sound the clarion call for the return of cinemas. Many movie theaters in Xinjiang also became the first theaters to resume work after the epidemic.
Xinjiang Zhongying Golden Palm Studios resumes work on March 16
Since then, movie theaters in Inner Mongolia, Sichuan, Qinghai, Gansu, Guangdong, Henan, Fujian and other places have also started. According to Cat Eye Professional Edition data, on March 22, a total of 523 theaters in the country resumed work, an increase of 16 from yesterday, and the nation's return to work rate reached 4.61%.
Around March 21, Hangzhou, Nanjing, Shenyang, Changchun and other places have issued announcements one after another, stating that movie theaters can resume opening, and the movie theaters will usher in a "return to work" in the near future.
webpage Screenshot
Despite the cinema's comeback, not many people walk into the theater to watch a movie. For more than 500 resumed movie theaters, this start was not easy. The director of the China Film Golden Palm Cinemas in Xinjiang told reporters from China News Network that since the theater resumed work, there have been no more than 100 daily moviegoers, and the daily box office is between 1,000 and 2,000 yuan.
This is not the most neglected. According to data from ticket sales platforms, on March 22, there were only two theaters with more than a hundred people on a single day, most of which were in the ten-digit number, and some were single-digit. There are three home theaters with an average of ten digits per person, most of which are single digits. Under the current circumstances, it is no longer a luxury to watch movies in a private room.
Cat Eye Pro March 22 Theater Data
This neglect is also manifested at the box office. According to Cat Eye Professional Edition data, on March 22, the national box office was 41,400 yuan, an increase of 33% from the previous month. Among them, 32 theaters in Xinjiang contributed 34,800 box office, Sichuan rose to 3,663 yuan, Inner Mongolia exceeded 2,000 yuan for two consecutive days, Qinghai daily box office 673 yuan, Gansu daily box office 35 yuan. The movie ticket price is between 20 yuan and 35 yuan, and the national average ticket price is 17 yuan.
Cat Eye Pro Data
The audience is afraid to go, the theater is not fully open, and all the old movies are postponed
"Although I really want to watch a movie, I don't dare to go now." Most people are more cautious when it comes to returning to work in the cinema. Some netizens said they would wait to see the movie when the epidemic situation completely passed. It was also said that he would not see it unless he was alone.
In response to this, many theaters have introduced preferential measures. Some theaters have free parent-child animation venues, some theaters designate full-day movies for free, some provide free movie viewing activities for frontline epidemic prevention personnel, and some offer popcorn snack packages.
WeChat public account screenshot theater launches special promotions
If usually, these measures may have a greater appeal to the audience. However, at the moment, the return to work, epidemic prevention, and screenings of movie theaters seem to be more concerned.
Although many movie theaters have announced that they will resume work, most of them are in the trial operation stage. The director of the China Film Golden Palm Cinemas in Xinjiang told China News.com that the theater is still in a semi-open state, with only a few movie theaters open and only half a day open, usually from 2 pm to 7 or 8 pm.
Manager Dong said that according to the epidemic prevention requirements, at present some theaters have closed some seats and implemented separate ticket sales measures. In addition, various disinfection preparations are indispensable, and the workflow of the theater has also changed. For example, customers entering the theater must fill in the basic information of the admission and measure the temperature; front desk staff need to wear disposable gloves and avoid contact with customers; customers in the Public areas need to wait for one person to sit.
WeChat public account screenshot theater disinfection preparation
Prior to this, Beijing and Shanghai both issued guidelines and guidelines for movie theaters to resume work, proposing measures such as disinfecting no less than 8 times a day in public areas, selling tickets every other row, buying tickets under a real name system, and extending the interval between movies. However, Chinanews noted that first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen have not yet resumed opening cinemas.
Screenshot of ticketing platform: ticket sales in every theater
Under the global film "removal tide", theaters are also facing a situation where there is no film to release. At present, the films released in major theaters are postponed old films, such as "Animal Service", "Blue Pleated Skirt", "Manslaughter", "Magic Mirror 3", "I and My Motherland", "Liberation Endgame Rescue" 》, Etc., some theaters only show one movie, and the selection range is small.
Screenshot: Most movies released in theaters are postponed
A large number of old movies such as "Harry Potter and the Philosopher's Stone" are re-released in April or will see new movies
In response to this situation, it is reported that the National Film Administration has coordinated the supply of films, and China Film and Huaxia have organized a number of films that can be supplied to theaters in the near future, and said that the key for re-screening films is tentatively to begin on March 26.
Recently, China Film Co., Ltd.'s release notice also revealed that China Film will send the first batch of re-screening movies to the national cinema, including "Chinese Partner", "Wolf Totem", "War Wolf 2", "Wandering Earth", "Why Home?" ". These five films will be released in the form of public welfare distribution, and all screening income will go to the theater. At the same time, China Film also recommends that theaters use public welfare screenings or low fare concessions to give benefits to audiences.
China Film Release Notice
On the official website of China Film Corporation's Beijing Film Distribution Branch, reporters from Chinanews.com, "Looking for Dreams", "Catch Monsters", "Mermaids", "Zodiac Signs" and "Beijing Love Stories" are also in the new movie preview, release time For March 26.
Screenshot of the official website of China Film
According to media reports, Huaxia Film Distribution Co., Ltd. has also provided a number of re-screening films. The first batch includes "Youth of Youth", "Charlotte's Trouble", "Green Paper", "White Snake: Origin", "A Dog's Mission" "A Dog's Mission 2", subsequent Huaxia films will also provide "Aventi's Adventures of Fantastic Love", "Operation on the Red Sea", "Operation on the Mekong" and "Get off!" "Tumor King", "Outsmarting Tiger Mountain" and 5 other films.
Recently, Warner Bros. Movies also released news, announcing that the 4K repaired 3D version of "Harry Potter and the Philosopher's Stone" will be re-released in China, and it quickly caused heated discussions online. According to foreign media news, Hollywood movies such as "Avengers" series, "Interstellar" and "Dream of Dreams" are also expected to be re-released in China.
Weibo screenshot
Judging from various news, the first batch of films after the theater re-release will be mainly Chinese and foreign classic films. When will we see new films?
This day should not be too far away, starting from early April or mid-April, or there will be a series of literary films (new films) suitable for long-term screenings to enter the market. According to the official website of China Film Corporation's Beijing Film Distribution Branch, "Call of the Wild" and "Jojo's Whimsical World" will be released on the Art Union Special Screening on April 3.
Large-scale new movies are not yet known, and many theaters are on the sidelines, but some people in the industry predict that the May 1st stage may be expected.
Cat Eye Research Findings
On the other hand, the audience's willingness to watch movies is also increasing. A survey by the Cat's Eye Research Institute showed that nearly 70% of audiences chose to "eat dinner" and "go to the cinema to watch movies" after the epidemic ended. More than half of the audience increased their willingness to watch movies after experiencing the epidemic, and 27% of the audience said that they "particularly want to go to the movies."
Are you going to the cinema in the near future, which one are you most looking forward to? (Finish)