Emirati media and writers have unanimously agreed that the spread of the "Covid 19" virus has directed people's attention to credible media platforms to investigate the real story, away from following influencers and social media celebrities, who have proven, in light of this global crisis, that everything they provide on their platforms aims to present their image Just to promote or advertise. They pointed out that this crisis stirred the awareness of the public, and the compass pointed to the correct orientation of the source of the information, believing that the media should invest in their permanent professionalism and honesty in order to remain in the forefront and attract readers, and that the relevant authorities should go to support the media first.
This has been characterized by celebrity platforms in the recent period with personal content and very little, as instead of looking at the followers with videos that may be useful in providing some guidance on the necessity of sterilization or commitment to the home, they went to display only a few life details, especially after some people provided wrong information.
The writer Mohamed Youssef pointed out that this crisis is a process of correcting the media concept, and the return of all types of credible media, audio-visual and readable, in addition to the platforms issued by these institutions, all of which have proven to be the means on which people rely to draw news. Youssef pointed out that the authentic media, which he called the traditional media through the beneficiaries of social media, is actually the professional media, and he is the one who triumphed. Accuracy and reliability in its transmission, and transparency in providing information. Youssef described the follow-up of the media to the media instead of the influencers of the return to the media stage, wishing the responsible authorities from ministries and media councils to study this case and reconsider letting the reliable media suffer crises, including what amounts to a disappearance from the scene, because we will live a dangerous situation in the event The original media disappeared, and the alternative media, new or incubating rumors, appeared. Youssef considered that this awakening will inform everyone, even the owners of platforms on social media derive their news from the original media, because the alternative proved a failure, and this is not a matter of antagonizing technological media, indicating that with platforms that are newspapers, or launched by professionals in the profession, they know their ethics And founded it. Youssef regretted the dependence of some of the responsible authorities on the influencers, considering that these parties have committed the biggest mistake against themselves and society, because these are famous people in promoting restaurants, cafes, fashion, etc., but they are not qualified to promote the state and its accomplishments, and they should not be placed in the media field. . He pointed out that this gesture from the public may not last after the end of the crisis, and he said: “We used to fix the same things themselves, because the agencies responsible for the media in the Arab countries no longer tire themselves, leaving things to go as they are, and do not study reality, so he was supposed to study The reality is after the (Arab Spring) in 2012, and all the major issues and phenomena that have afflicted the Arab countries, but unfortunately scales are caught, and talk about achievements, as Corona gives a free lesson in how to deal with the news and the event, and let everyone learn ».
Emirati writer Nasser Al Dhaheri spoke about this, and said: “When the talk of the hour is related to the fundamental issues in life, the new media, which is characterized by being of low credibility and no reference to it, does not come out to him, nor can any of them be held accountable for what they publish, so they can divorce Information, and left to the follower to search for authenticity ». He pointed out that social media celebrities are only seeking to appear, and they broadcast new news with the aim of preserving their backs, and the main reason for their departure is that they were either forced to be silent because of the rumors abounded about them, or that from the basis of suspicion that they existed with people, their confidence in this doubt increased. As they export. Al-Dhaheri stressed that traditional media should not depend on the conditions that help it, but rather that it should develop from within it, pointing out that speed, innovation and the use of new smart means are all matters that should not be absent from the traditional media in order not to age. He considered that the traditional media carries credibility due to the accumulation of years, but this credibility may not reach the recipient as quickly as social media, so everything that is digital must be mixed, and events may be a jolt to the audience, because they are accustomed to following the exciting news that he does not provide Traditional media, it is a jolt to bring back awareness of things, and it will affect.
In the same context, the media, Adel Al-Rashed, saw that the influencers on social media, whom he described as intruders on the media, will continue after the crisis, indicating that at the beginning of the crisis the parasitic segments came out, entered the news line, spreading rumors, and trying to obtain scoop and misleading news But later people resorted to the sober media, which is based on reliable information from official bodies, and therefore the situation in the media sector tends to come of age, hoping that adulthood continues, as the crisis created a new type of awareness among many audiences to be more confident in professional media. He noted that people would not have resorted to this parasite segment until the professional media's fear of conveying the message became less important. He pointed out that what is required on the part of readers is awareness, and for the sources to be aware of the role of the media. Every newspaper has disciplined professional standards, as the responsibility rests with the sources to stimulate professional media. As for the media’s investment in readers ’return, Al-Rashid pointed out that he should be more aggressive in accessing resources, rather than hypothetical dealing with them, considering that the crisis created awareness among the public, without denying the absence of intrusion, and the absence of listening ears to him after the crisis ended.
For his part, the novelist and journalist Ali Abu Al-Rish said, “The crisis has increased people's awareness, and revealed to them through social media that the information is only taken from the correct source, and this will not be for a current stage only. Now the awareness of the people is expanding, and they are aware that all A person can speak on social media platforms without any professional background, in addition to the general mood panting behind social appearances, so people are following these bubbles ». He pointed out that it is beneficial harmful lord, as the crisis may lead to more awareness of people about the principle that not everything that glitters gold is social communication may prejudice the official media and boast a moment, but the stage today is mature, and the mindfulness is aware of what is happening in the world. Abu Al-Rish wagered on the continuation of this awareness, considering that the audience got out of the gray stages, indicating the importance of the media investing for this moment, and that there is renewal in itself, so it is not just a carrier of the news, but rather it becomes a maker of the news, because the media must be parallel with people's awareness, He presents and predicts events through the inductive ability of an active and informed media. He stressed that what is happening confirms the importance of maintaining paper newspapers, because closing them is the closing of the mind, as paper newspapers when they are managed from minds capable of renewal.
For its part, the writer Aisha Sultan considered that consciousness in humans is formed in a cumulative manner, but sometimes the need leads the person to seek knowledge, because today everyone goes to news sites and health sites, because the news is useful, or they find what reassures them, it is a interest and pragmatic relationship, stressing that Consciousness comes in the optional state, and the citizen today is not good but rather is obliged, and if this awareness remains after the crisis, it will be confirmed whether the awareness is real or an emergency moment as a result of an emergency circumstance. She pointed out that the conscious person is the one who searches for knowledge in moments of prosperity, noting that man today stands before a big existential question, because people think about salvation and deliverance, and therefore this of course is reflected in what they follow. She emphasized that people's aversion to traditional media is caused by the messages that are presented to people, in which there is a lot of weakness, and if the influencers take a large share of the masses, this is not a condition that their influence is positive, the effect may be negative as well. She pointed out that the official media provides weak content, and for this it is necessary to go to provide attractive media content, there are weak forms of programs that steal the time of the viewer only, because the media has to come out of this weakness in the social programs directed at people, the community is full of problems and issues, and they have to pose They have questions about what the masses want. The society is modern and complex, and the post-modern city is full of issues and questions, considering that people have gone beyond the media in stages in the questions and issues that the media are unable to provide answers to.
The crisis will be a lesson
Emirati writer Mira Al-Qasim expressed her dissatisfaction at the beginning of the crisis with some of the influencers and influencers and their statements, which had no meaning but to promote themselves, in the absence of logical or scientific words, so all that is issued from them is information that may have been taken from some parties in countries where it was spread Corona epidemic. Al-Qasim demanded that there be one side or source that addresses the rumors and provides the correct news, and stressed that the crisis will be a lesson, not only for the current stage, but also later, as it is an experience that will teach us a lot, considering that the media in the UAE followed a beautiful example. Al-Qasim stressed that support for the media is important in the next stage. The current stage requires everyone to support each other, noting that later on, people will realize where to take the information. Al-Qasim stressed the importance of not neglecting the commitment of what is being directed by the government, because it is a social responsibility and a national duty.