Chinanews.com Client, Beijing, March 24th (Ren Siyu) In the past year, what are the new changes in the Chinese digital music market? Who's the best-selling album? On the 23rd, the 2019 Chinese Digital Music Annual Report was officially released by your music chart.
Based on the music behavior data of users on the four platforms of QQ Music, Cool Dog Music, Cool Self Music, and National K Songs, the report sorted out eight keywords for the Chinese digital music industry in 2019: "The Year of the New Blowout", "The Period of Ups and Downs", " National Wind Year "," Original Singers Dominate "," OST Occupy Song Branch "," Paid Music Welcomes Highlights "," The Main Force of Listening to Music Is Still After 90 ", and" Chengdu Overtakes Shenzhen to Enter the First-line Listening Echelon ".
Picture source: "2019 Chinese Digital Music Annual Report"
Record number of new songs and artists
Summer peak song song
In 2019, the number of new songs and artistes in Chinese digital music is highly explosive. QQ Music, Cool Dog Music, and Cool My Music released a total of 237,472 new official songs throughout the year, the number of which is almost the sum of the data of 130,992 songs in 2017 and 15,021,021 songs in 2018; and the number of singer artists is as high as 74,000. More than the total of 29,000 in 2017 and nearly 42,000 in 2018.
Among them, the summer period from July to August is a peak season for song release. Popular singers / groups such as Huang Zitao, Cai Xukun, Rocket Girl 101, R1SE and other new generations have concentrated their releases, making the summer season the “hottest song release” of the year; In September, Jay Chou, Lin Junjie and other head artists successively formed new peaks of new songs. In December, it was the "Return to the Moon" of blockbuster singers. Li Ronghao, Xiao Yaxuan, Deng Ziqi and others successively released songs and albums. Created a considerable amount of playback and sales data.
Picture source: "2019 Chinese Digital Music Annual Report"
In addition, while the number of new songs and the number of new releases has surged, the average number of songs released by artists has dropped from 4.5 per capita in 2017 to 3.2 per capita in 2019, which also reflects the evolution of Chinese music from the "era of albums" to the "single album era" The transition is happening subtly.
Paid digital album sales soar
Head artist has contributed a lot
In the blowout year of the number of Chinese songs, the "highlight moment" of paid digital album sales also ushered in. The total digital album sales in 2019 increased by 154% year-on-year, achieving the best record in history.
Picture source: "2019 Chinese Digital Music Annual Report"
Judging from the specific cases, the contribution of many head artists is even greater. For example, Cai Xukun and No. 2 Hua Chenyu who won the top ten best-selling digital album / EP / single of the year, the digital singles sales of the two were close to 100 million yuan. The third to tenth singers / groups such as Zhang Yixing, Jay Chou, etc., sold a total of more than 340 million yuan worth of digital music.
Among them, among the top ten best-selling digital albums / EPs / singles in the top ten singers, Jay Chou has debuted for almost 20 years; Lin Junjie and Li Yuchun have followed closely, and have more than 15 years of debut time; Zhang Yixing and Wang Yibo both have From group to personal transition experience, their debut time is more than 5 years, plus Hua Chenyu's debut for nearly 7 years, these three are three members of the Mesozoic era; the remaining four groups of singers Cai Xukun, Rocket Girl 101, UNINE and R1SE are In the past two years, the leading performance of men's and women's groups.
The main force listening to new songs is still focused on the post-90s
New song listeners responded to the group's sensitivity to and acceptance of trends, and are also important keywords in this report.
In 2019, the post-90s generation is still the main force of listening to new songs. The largest proportion of the age group is concentrated in the 23-30 years old, with 32.43%, which is close to one-third of the total. The ratio is 24.87%, about a quarter of the total number; the younger 16-22 age group is 20.20%, about a fifth of the total number.
Picture source: "2019 Chinese Digital Music Annual Report"
In other words, the music generation of the post-90s major population born in 1990-1997 determines the market trend to a certain extent in the next few years. With the growth of the Internet this generation, the increase in sales of digital specialties also originated from this group Under the influence of digital music payment awareness has increased rapidly. (Finish)