China News Service, Taiyuan, March 22th, Topic: Young people in towns in live broadcast: Officials become anchors, farmers will bring goods
China News Agency reporter Li Xinsuo
The epidemic of new crown pneumonia has not been resolved, and consumption is still recovering. Groups below the third line known as "town youth" are becoming a new consumer force. At the moment when the live broadcast became popular, the county chief turned into an anchor, and farmers also learned to bring live goods.
On the evening of the 21st, Shanxi Qinyuan County "post-80s" county magistrate Xu Jilian walked into a live broadcast platform for Qinyuan's party ginseng, yuba and moxa.
"Dear babies, this is Xu Jilian, the head of Qinyuan County. This is the first time in my life that I have participated in a webcast. I hope the babies will cheer for me."
"In addition to coal, Qinyuan also has Codonopsis, Moxa, and Black Tofu". In order to promote the product, Xu Jilian came to the hot pot and live broadcasted yuba. In order to prove the efficacy of "Miao", Xu Jilian pulled his wife and children into the live broadcast room. The whole family came to talk about the benefits of moxibustion.
After eating the emotional place, Xu Jilian didn't forget to sing the internet red song. Netizens obviously bought this kind of "contrast cute" brought by the county chief's live broadcast, and attracted more than 200,000 people to watch in a short time. Behind comments such as "earthed gas", "the magistrate brought goods comparable to the person who brought the goods with him" (Li Jiaqi), the order was followed closely.
The county magistrate who is also early adopter of live broadcasts is not alone. A few days ago, Zhao Chengjie, deputy magistrate of Linxian County and Song Xiaoying, deputy magistrate of Wanrong County went into the live broadcast room to sell red dates and apples.
"The 3-hour live broadcast attracted 350,000 people to snap up online special agricultural products such as red dates with sales of 160,000 yuan." Yan Fuping, director of the Linxian Industry and Information Bureau, said that a follow-up agreement will be signed with the e-commerce platform to cultivate local agricultural enterprises and individuals. Opened 600 online stores on the e-commerce platform.
In addition to the live broadcast of the county heads, it has brought about the influence of the internet celebrities, and more importantly, fosters consumer momentum.
"The county magistrate's live broadcast is to broaden the sales channels. The second is to promote local and investment promotion. At the same time, it transmits branded, standardized production and sales signals to fruit farmers, and complies with consumption upgrades." Director Wang Pengju said that when offline sales are blocked, "live broadcast with cargo" is "a train bound for spring."
Wang Pengju said that, driven by the "Director's Live Broadcast", enterprises and self-employed people followed suit. We hope to use this to "guide the public to open their minds and actively embrace the industry air vents" to unlock the consumption potential.
On the 22nd, in Shanxi Weishang's first village, Lingtou Village, Wuxiang County, the content of the friend circle of farmer e-commerce company Guo Jinping has been changed from snow cover to blooming clivia. "It is a habit to send daily short videos, live diversions, and pack and ship to customers." Guo Jinping said that after the epidemic was stable, the village was lifted off, express delivery logistics resumed, and online store sales were steadily picking up.
Guo Jinping said that the use of e-commerce and live broadcast not only increased family income, but also allowed me to see the outside world. "People have become confident and cheerful." (Finish)