5 old movies for theater resumption

"Wandering Earth" and "Wolf Totem" will be released in the form of public welfare

Cinemas in the Mainland are beginning to "warm up" in preparation for returning to normal conditions. China Film Co., Ltd.'s Beijing Film Distribution Branch exposed the first batch of films sent to theaters across the country on March 17. Five old films will be re-screened. Warner Bros. Official Movies also announced on March 19. The first 4K repaired 3D version of the first Harry Potter and Philosopher's Stone series in the "Harry Potter" series will be re-released in the Mainland. Under the circumstance that the global epidemic is not under full control, the warming up of old movies will be the mainstream of cinemas.

5 old movies give benefits to the theater

China Film Co., Ltd.'s Beijing Film Distribution Branch's first batch of resumed films was "China Partners" (2013) starring Chen Daxin, Huang Daming, Huang Xiaoming and Deng Chao, and "Jacques Arnold" Wolf Totem (2015), Wu Jing's War Wolf 2 (2017), Wandering Earth (2019) directed by Guo Fan and Lebanese director Nadin Rabaki's "Tear Harvester" "Why Home?" (2019), these are all well-known blockbuster movies.

After consultation with the producer (copyright) of the above five films, China Film Distribution decided to adjust the original distribution ratio from 43%: 57% to 0%: 100%. That is to say, all five films were distributed for public welfare. The film will be released in a way that the distributors and filmmakers should receive 43% of the share of the account, which will all be given to the theater.

Harry Potter returns to the big screen

At this time, the new 4K 3D version of the first Harry Potter and Philosopher's Stone series of Harry Potter series has been re-screened. The film was released in the United States on November 16, 2001, and in 2002 in China. The film returns to the big screen 18 years later, relying on technological renovation to evoke people's long-lasting magic memories.

It can be seen that even if the old movies are no more classic, the re-screening still needs new packaging or new topics. The 3D and 4K of Harry Potter and the Philosopher's Stone will make the film from the perspective of picture, visual and hearing. Said to be a "new movie".

Security is a prerequisite

At the same time, the notice also emphasized that during this period, all operating activities of the cinemas must be strictly in accordance with the provisions of the local government's epidemic prevention and control requirements, and the theater's work should be carried out under the premise of ensuring safety. Consider using public welfare screening or low fare concessions to give more benefits to the audience.

It is reported that at present, Beijing, Shanghai, Zhejiang, Jiangsu, Hunan and other places have issued guidelines for the resumption of epidemic prevention of movie theaters, and the resumption of epidemic prevention in cinemas in Xinjiang and Inner Mongolia has also played a good role in demonstration.

Most netizens expressed their understanding of these batches. After all, the cost of playing new films is too high, which will cause great losses to the filmmakers. Some netizens also said that these videos have been watched many times. I hope there are still some in the list. New idea.

Industry insiders also said that the current resumption of work in movie theaters in the Mainland is very rare. If some new concerns can be found in the old movie library or the "remnants" that have been ignored by the market, or if they are more closely related to the current state of society The movie is also an attempt.

Text / Reporter Xiao Yang