"28 Articles of Beijing Culture" Inject New Momentum into Industrial Development

1.5 billion policy red envelope makes cultural enterprises "very practical"

Faced with the "big test" of the epidemic, Beijing formulated and issued "Several Measures on Coping with the Impact of the New Coronary Pneumonia Epidemic and Promoting the Healthy Development of Cultural Enterprises" (hereinafter referred to as "Beijing Culture 28"). Among them, finding new opportunities in a crisis and promoting innovation and development are important concerns. The Beijing Youth Daily reporter learned that the policy has pressed the "fast forward key" for the integration and development of a number of emerging business formats such as "Internet + culture" to achieve rapid development and ensure that the cultural industry "stops epidemic losses." At the same time, measures such as preparing for the Beijing International E-sports Innovation and Development Conference and other brand exhibition activities have also injected new momentum into the development of the industry.

Online Education Press "Fast Forward"

The "28 Articles of Beijing Culture" proposes "cultivating new momentum for industrial development", vigorously promoting the integration and development of new formats such as online education, online games, digital music, and digital publishing, actively exploring "Internet +" businesses, and fostering new economic growth points. Xu Jingyun, executive editor of Kuaishou Technology, said that this provided direction for the development of the enterprise and strengthened the confidence in developing new businesses. During the epidemic, Kuaishou Technology is working on the "Live Broadcast + Education Sector" and has launched a series of thematic activities such as "Learning at Home" with more than 200 educational companies across the country to meet the online learning needs of various groups of people and help students to suspend classes without stopping. At present, there are more than 22,000 courses in the zone, with a cumulative playback volume of 261 million.

"This epidemic has pressed the 'fast forward key' for the development of online education." Sun Xiangjuan, vice president of Chinese Online Education also said that Chinese Online's "Smart Reading Subject Reading Platform" has become one of the official online learning platforms designated by the Beijing Municipal Education Commission. Has been used in more than 300 schools in Beijing. During the epidemic, the number of new launches, visits, and interactions on the platform increased significantly. "Under the guidance of policies, Chinese Online will focus on online education. In the next step, we will cultivate online education into a new economic growth point and build an education platform covering the entire K12 field."

Beijing prepares for international e-sports event

For Tencent, what excites them most is the active preparation for the Beijing International E-sports Innovation and Development Conference and other brand events mentioned in the "Beijing Culture 28".

"E-sports is a kind of offline performance. The entire industry is severely affected by the epidemic. 'Beijing Culture 28' is the first local government to propose a guiding policy for the recovery and development of the e-sports industry after the epidemic. Encouraging. These favorable policies will inject new momentum into the development of the cultural industry in Beijing. "Liu Yong, vice president of public affairs at Tencent Group, said that he has decided to co-host the King Glory World Championship Finals with Beijing." This is the highest honor for King For international professional tournaments, only the best teams in the league are eligible to participate in the World Championship, so the level of competition is very high. "

In addition, Tencent Group will promote a series of large-scale e-sports events such as the QQ Speed ​​(End Tour) National Open finals to Beijing this year. "All these efforts will help build the Beijing e-sports industry brand center and help Beijing continue to maintain its leading edge in the e-sports industry." Liu Yong said.

Financial support makes companies feel solid

The reporter of Beiqing Daily learned that behind each of the "28 Articles of Beijing Culture", each of them has strong financial policies and strong support. After preliminary calculations, 28 measures involve more than 1.5 billion yuan in financial investment, covering all aspects of content production, domestic film screening subsidies, support from physical bookstores, preparation for conventions and exhibitions, the issuance of Huimin cultural consumer vouchers, investment and loan award policies, and rent-through policies. .

"The release of these policies is very solid for our company." Sun Xiangjuan, vice president of Chinese Online Education, told the Beijing Youth Daily. On the one hand, the funds originally used for the second half of the year, including the Beijing Propaganda and Culture Guidance Fund, culture Art funds, etc., will be issued in advance, which allows enterprises to get money as soon as possible; on the other hand, a lot of funds are reduced, including deferred payment of social security, rent reduction, loan extension and financing subsidies. These support policies have effectively boosted cultural enterprises. Morale and confidence to return to work.

"As of now, the company has delayed the payment of social security and provident fund by nearly 5 million yuan. It is expected that the entire slowdown period will reduce the company's cash flow pressure by 20 million and ensure that the company will use these funds to resume the normal operation of the business quickly after resuming work." Sun Xiangjuan said .

Text / reporter Wang Bin