Have we ever thought about how to market our real estate to the world, away from the usual means of marketing represented in direct marketing campaigns of various types of electronic campaigns, media and exhibitions, and all the traditional types recognized?
Perhaps it is time for us to try another step to market our real estate and regions by inserting the real estate sector in another sector, it may be far from it, and many may be surprised when it is revealed, but as a personal opinion, I see it as an effective marketing solution at the present time.
The sector that I am referring to is the drama and film production sector! Yes, I refer to this sector and you will be convinced of the idea when I explain it to you, if we can develop Emirati drama and intensify cinematic and Emirati and Gulf drama directed to global marketing and raise its level to exceed the limits and storm every home in this world, we were able through this to market what must be marketed from our real estate indirectly .
The idea is not a result of today, but rather a tried and tested idea that many real estate markets in the world have succeeded, as this idea mastered professionally through the production of a drama that swept the Arab world, with extreme accuracy, the focus is between one shot and another on the type of real estate and the features of the region in which it is located, in An indirect message to the follower to seek and attract attention, and on the same approach the international drama is going on in recent periods.
When you find a camera that follows the characters of that drama from the entrance of the building to the elevator to the entrance of the housing unit to every corner of it, this is not in vain, but it is a plan woven with great sophistication that carries every point of it with a coded message that targets the emotions of the recipients and robs their thinking, so the beginning will be a visit to that region Because of tourism and its discovery, and ending with the purchase contract of a real estate unit, and here the real estate sector has achieved its goal through the drama and television and film production sector.
What I am talking about in general is the so-called «implicit marketing of real estate», which is a type of marketing that does not take place directly but rather through coded messages passed through the word or image in a professional manner that does not suggest that the first thing you hear or see the recipient’s eye, but it remains reserved In his mind, to search for it later.
This is what we are looking for as another type of real estate marketing for our real estate, we have succeeded in constructing the largest entertainment areas in the world to support tourism and attract tourists, and we have built the most luxurious hotels to receive them, and we have organized the largest real estate exhibitions in the region to introduce our real estate, but we still have not reached that level in which we market Our real estate through Emirati TV and cinema production sweeps the world, and translates into all languages as it happens with the film production of other countries that follow the same behavior.
To read the previous articles of the writer please click on its name .
“(The implicit marketing of real estate) is done with encrypted messages that are passed through a word or image in a professional manner.”