Dubai has a unique social fabric with its many cultures that it embraces, in addition to the cultural and artistic origins it possesses, which contributed to creating a prosperous environment that attracts intellectuals, artists and creators, whether from the UAE or from all over the world.

In October 2019, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, adopted the new cultural vision for Dubai in which a comprehensive road map was drawn up that included many new initiatives and projects to enhance the position of Dubai as a global destination for culture and a talent for creators. Where the Dubai Culture and Arts Authority "Dubai Culture", led by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the authority, realizes this vision on the ground. One of the most prominent of these projects was to provide an effective platform to support and develop the film sector, especially the ones emerging from it through "Al-Marmoum: Film in the Desert" which aims to activate the Al-Marmum Desert and provide a series of films and activities inspired by the natural environment of the UAE, and enhance the position of Al-Marmum Desert as a tourist destination Cultural and natural reserve, it embraces many cultures and is rich in local heritage and culture.

Under the sky of Al-Marmum and its special desert environment, “Al-Marmoum: A Film in the Desert” embraces its visitors over four days from 4 to 7 March this year to enjoy a bundle of cultural and entertainment activities inspired by the desert environment, which reflects the rich heritage of Dubai and is inspired by its elements, The Rising Filmmakers University And cinematic lovers of all ages and nationalities. Through a group of local short films and the most prominent regional and international films inspired by the desert environment and carefully selected in cooperation with "Cinema Aqeel" as curator of the film program, and "Film Fund", which will present a package of silent short films as a partner in the event, will allow "Marmoum: Film In the desert »Visitors have a cinematic experience in a unique family atmosphere. This group includes films such as: “You Will Die at Twenty” by contemporary Sudanese director Amjad Abu Ala; Sharp Tools, which documents the life of Emirati artist Hassan Sharif, written and directed by Emirati filmmaker Nujoom Al-Ghanem, and “Lion of the Desert” by Mustafa Al-Akkad.

This event is supported by a number of celebrities and leading figures in the film industry at the regional and international levels, as a rich program of targeted workshops will be organized, and the allocation of platforms for educational paragraphs designed for amateurs and young adults held by global experts experienced in the film industry, from directors, producers and actors, They inform them about their experiences and discuss with them various topics related to the sector. Among the most prominent speakers at this event are the award-winning director and actress Nadine Labaki. At her session, Labaki will be briefed by the public on the details of her career, which led her to the Academy Awards and the Cannes Film Festival through her movie "Kafr Nahum", as well as touching on the stereotype of Arab cinema production. As for the Syrian actor, writer and director Hatem Ali, he will discuss with Emirati director and actor Dr. Habib Ghuloom and artist Maysa Maghribi how to support and hone local talent.

These platforms will provide an opportunity for some flags of the local and regional cinematographic scene to exchange their experiences in the field through rich dialogue sessions. The event will include a session dealing with filmmaking and the status of Dubai and a global cinematographic destination with "Jamal Al Sharif", Chairman of the Dubai TV and Film Production Committee, and "Issam Kazim" , CEO of Dubai Tourism, and Saeed Al Janahi, Director of Operations, Dubai Television and Film Production Committee.

- The event is supported by celebrities and leading cinematographers.