Ethnic media play their part

Salah-Eddine Gakou, journalist and digital content manager at Africa Radio; Auréléa Lemdja, co-founder of NWE and Maximilien N'tary-Calaffard, co-founder of Afropolitain. © RFI / Beverly Santu

By: Diara Ndiaye Follow

AODQ sheds light on the so-called “Afro” media sometimes also called ethnic media. In any case, they clearly inform, advise, entertain, guide and target Afro-descendants, men and women, all social categories combined.

Publicity

Through magazines, TV, or radio, but also and above all websites and blogs, the contents expose, sometimes denounce, enhance, explain through a “Black” prism, their daily lives and their problems. Radio and television are starting to make room in the media for this new press, which offers entertaining, qualitative and above all alternative content.

We can cite: the most historic such as Amina or Jeune Afrique, but also ambitious new communication vectors such as NWE, Nothing but the wax, Afropolitain magazine, or Je Wanda magazine… Fine connoisseurs of their core target, its traditions and its culture, this young media generation is determined to make its voice heard by giving visibility to the populations who are often relegated to the background of the French press.

Who drives these media? How do they stand out? What are the obstacles and limits? How is this new generation trying to change the media landscape in France and around the world?

Chayet Chiénin, founder of "Nothing but the wax". RFI / Beverly Santu

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