Like her hometown Dubai, Emirati fashion designer Yara Bin Shukr is searching for international specifications with high flexibility and the ability to converge from different cultures, without giving up the conservative spirit with practical lines, introducing a group that carried a great deal of maturity compared to its predecessors, and focusing on details with long validity The term did not adhere to a passing shout.
Bin Shukr told Al-Emarat Al-Youm that the group is a focus and development of designs that turned into a hallmark of the house, “where I preferred in this group to focus on the favorite (fingerprint pieces), and to intensify my efforts in expanding the circle of these designs to turn into an integrated group.” Describing “By focusing on diversity and the process, we have also added more designs based on multiple curls and straps on the body, which have turned into one of the most important hallmarks of the house, since its official launch in 2016, and the success of parts without another, I preferred in this group to focus on designs That made us who we are today, and that it succeeded Success ».
Bin Shukr explained that the group is designed for practical and independent women, in addition to that it is distinguished by being conservative and modest lines, all in a simplified and quiet but not boring way, as the collection is characterized by being full of fine details, and a lot of contrasting textures that help to achieve a depth of cutting ».
Bin Shukr explained that her focus on multi-linkage cuts and wraps, helps that the owner of the piece get an endless number of ideas of multiple looks, “where she can tie the dress or the robe in the way that suits her to obtain the desired look, because the design of the one tolerates many changes in the way Tie it, and you can also choose between wearing the piece in a narrow and specific waist, or wide and comfortable.
Bin Shukr added that she tends to have her designs with international specifications, and not only be suitable for wearing locally. “The ability to diversify in the way of wearing a single set makes it, along with universal design, ideal for travel, so women do not need to take a lot of pieces. The different way, but the linking and diversification method can be changed for more than one look in one design, and it can also be worn on the opposite side to get a new color, because the different pieces can be worn on both sides, which means the possibility of obtaining three to four looks from one set ».
Bin Shukr relied on this group on a winter cloth, a mixture of "suede" or what is known as "chamois" and "scuba" fabric, in addition to a number of light, transparent materials such as chiffon, organza, in addition to linen or what is known as the « "Lenin," which makes it an ideal and practical group, "it is suitable for the winter atmosphere in the country, and it can also be considered ideal as travel clothes, and also light materials make it ideal for the summer atmosphere as well.", Adding that the selection also includes a number of evening designs, which can be coordinated with jackets .
Breaking boredom
Emirati fashion designer Yara Bin Shukr said that her latest palette “tends to contrast and symmetry, in addition to helping to achieve difference and boredom when changing the kit from one side to another, or from coordination to another”, noting that the colors combine between Black, beige, emerald green, violet, and dusty pink, “These colors are suitable to wear at any time, and they are classic that can be worn in any season, and this makes them completely away from boredom or seasonal pieces that follow the trends, and women get rid of them, or boredom from them After wearing it once or twice ».
The collection is designed for practical and independent women, and holds conservative and decent lines.