Mode: the D system trend and second hand

Audio 48:30

By: Céline Guillaume

Europe is discovering the virtues of a practice that has always existed in Africa: second-hand clothes. Whether it is for ecological awareness or to keep your budget, the second hand is the solution to have fun. Processed, reused as is, how to give clothing a second life? How did old thrift stores, formerly snubbed in the West, become trendy? And on the continent, are thrift stores always on the rise?

Publicity

With:

Marie-Jeanne SERBIN-THOMAS , editor-in-chief of Brune magazine

Sakina M'SA , French fashion designer of Comorian origin, founder of her eponymous brand, she campaigns for eco-responsible fashion

Marcia de CARVALHO, creator of the Orphan Socks Association which transforms lost socks into new creations

And a report by Raphaëlle CONSTANT
Meeting with Amah AYIVI , entrepreneur, designer, Togolese bargain hunter , arrived in France at the age of 12. From this dual culture, the Black Market brand was born. In 2012, he launched a second-hand clothing store in the heart of Paris, most of which was recycled from the markets of Lomé, in Togo.
For 3 years, this style agitator has also started to design his own creations to give new life to his brand, Marché Noir - Lomé Paris.
Raphaelle Constant met him in a Paris showroom where he exhibited his pieces in Kinté fabric from Ghana and revisited Batakali.

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