The world of fashion and beauty has the ability to change rapidly, which is driven by the threads of this global industry on the one hand, and the cries that spread like a fever on social media platforms, and the strength of the influence of young people in changing all of this according to what he deems appropriate on the other hand, and from all this interesting chaos, this presents The page is a quick and selective look at what can be appropriate for Gulf women in particular and Arab in general.

Prepared by: Nada Al-Zarouni

Fashion: nali@ey.ae

«Mag» graduated this season on an exciting adventure through a wild trip to Florida, for the spring and summer of 2020, introducing a group that may differ slightly from its predecessors with much rebellion and fun, with a simple feminine feminine touch and innovative practical lines, which combined light everyday pieces, Elegant evening, and another that combines the two ideas in an innovative way.

This season, the collection draws its designs from different regions of the state of Florida, and moves from Miami Beach, to Everglades, and then to the vast Orlando desert, to Key West, with a touch of festive spirit, comfortable and elegant at the same time.

Miami Beach

Designs in this category are inspired by palm trees lined on the sides of Miami streets, sun rays and music, celebrations, and relaxation alongside swimming pools, while relaxing music at sunset sounds a mixture of bright colors, long and short cuts, and 'denim' materials , Satin, and slender summer dresses, as well as skirts and short shorts, with a revival of the idea of ​​jackets without the sleeves of the eighties, as these pieces tend to mix the idea of ​​daily practical street clothes, and the approach to the idea of ​​sportswear, with the addition of one piece to change the idea of General and give it an innovative and striking touch.

Swimming pools

This part of the collection does not reflect swimwear, but rather how to appear elegant in a party near the pool, and it can be considered an ideal time to wear short clothes, and expose your skin to the sun, which means combining elegance and shorts through elegant "Chanel" ritual sets, or mixing Between gentlemen's suits and silk printed shirts, with the addition of sporty looks from light shirts and printed trousers, without giving up the comfortable sandal easy to take off.

Florida Desert

These designs are inspired by the Florida trip 20 thousand kilometers in the middle of the desert, which is an idea that depends on the spirit of adventure and exploration, in dependence on natural colors, and dirt, in addition to khaki, white and black, in a mix between safari jackets and shorts «shorts» , And the Mexican poncho coats, classic Capri pants and striking belts, all that are lacking are leather accessories added to them, without ignoring the thin touches of lace, crochet and English embroidery with a modern character.

Town centre

These pieces draw their idea from a trip to discover the magic of the city, after a desert trip that still affects its spirit in the pieces, where the idea mixes the mix between the spirit of safari and the elegance of the contemporary city, in presenting distinctive colors of crocodile leather, new pyramidal and circular designs for bags, in addition to the phone bag Portable or lipstick, with a tendency to Parisian elegance away from the spirit of the place, as an attempt to prepare for the end of the journey.

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- This season the group is inspired by its designs from different regions of the US state of Florida.

The group has a rebellious and cheerful tone, with a simple, feminine, romantic touch and innovative practical lines.