The American coffee chain Starbucks announced on Tuesday the implementation of new environmental objectives. The company, famous for its take-out drinks in plastic or cardboard containers, wants to improve its water and waste management, reduce single-use cups and offer more herbal products.
Objective: by 2030, halve the carbon emissions of its activities and its supply chain, as well as the waste sent to landfills by its stores or warehouses.
We will pursue a bold, multi-decade aspiration to become resource positive and give more than we take from the planet. https://t.co/T02K9n3C7Z pic.twitter.com/rxLCb2OeW1
- Kevin Johnson (@Kevin_Johnson) January 21, 2020More herbal products
The group also wants to better use 50% of the water consumed for its activities and the production of its coffee. He also wants to offer more herbal products even if he already allows the replacement of milk with vegetable drinks in his lattes and other cappuccinos. Starbucks could also offer more products as meat alternatives in its sandwiches.
Among the other initiatives mentioned, the group wishes to invest in more sustainable agricultural practices and make its stores and all of its operations more ecological, from the production of cups to deliveries. He had already announced in 2018 the removal of plastic straws by 2020.
Growing consumer pressure
"It won't be easy," said managing director Kevin Johnson in a letter. Starbucks, for example, set targets in 2008 for the reuse of objects and recycling "unprecedented in our industry, but also largely dependent on radical changes in customer behavior," he said. “The results did not meet our expectations and underscored the need for a different approach. "
Like other large companies, Starbucks is facing increasing pressure from consumers and investors over the issue of its environmental impact. A few are trying to initiate change, such as Microsoft, which has promised that its carbon footprint will be negative by 2030.
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