Sporting goods store Light and dark for sale of goods in the warm winter January 22 16:34
Due to the warm winter, sales of skiing and other winter sports-related products have been sluggish at sporting goods stores, but sales of golf and running goods have been strong, and the contrast has been divided.
At Zevio, a sporting goods store in Chiyoda Ward, winter sports-related sales, such as skiing, ski wear, and snowboarding, from November to mid-May have decreased by about 10% compared to the same period of the previous year. is.
The store believes that the cause is the continued lack of snow at the ski resort due to the warm winter.
On the other hand, some products are selling well in the warm winter.
Because of the climate that makes it easy to run even in winter, sales of running shoes and clothing this winter increased by 10% compared to the previous season.
According to the analysis, sales of golf equipment increased by about 5%, and the number of golf courses that opened in winter increased because snow did not fall in stores, leading to the replacement of golf clubs and clothing.
A 60-year-old man who came to the store from Tochigi Prefecture said, "This season is warm and easy to play golf, so I go more often than usual."
"Xevio" Tokyo Ochanomizu Main Store Manager Koji Inaishi said, "The overall effect of the warm winter is negative. The situation is severe because winter sports are concentrated during this period. I want you to get cold as per the calendar. Is what we want. "