Spotify launches personalized playlists… For pets. The streaming platform reacts to a study, which shows that 74% of British pet owners play music for their companions.
Personality traits
Entitled "Pet Playlists", this new function thus allows the user to choose the type of animal (between cat, dog, bird, hamster and ... iguana), then specify whether it is rather "calm" or "energetic" , "Shy" or "friendly", and "indifferent" or "curious". We can then add the name of the animal, and a photo, to personalize the playlist, which contains 30 titles.
The algorithm seems to be inspired in part by the tastes of the user - and owner of the animal -, personality traits of the cat ... And songs whose title contains the word "cat", notes The Verge.
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- playlist
- Music
- Animals
- Spotify