The concept of simplicity has succeeded, during recent times, to occupy a prominent position on the list of fashion favorites, whether through cuts or lines or designs ideas that tend to rest, and whether innovations evening or day, the play in accessories and decorating methods managed to receive the greatest attention .

For these reasons, the gowns of the Emirati fashion designer, Amal Murad, have recently gained remarkable attention from Gulf women for their ideas, since their inception on the principle of simplicity and elegant comfort, with elegant, practical, elegant and comfortable stories, without exaggeration in implementation, or bargaining in Quality, which Amal confirmed to «Emirates Today» that it «is not negotiable, as the materials that I offer are distinguished by their long life and their ability to remain new and renewed, provided the correct cleaning methods are adopted.

She pointed out that she was able to develop brand materials that are environmentally friendly and sustainable materials, which enhances the value of the parts and the brand known as "By Amal Murad".

High implementation capabilities

During the past years, Amal Murad examined the ideal and appropriate stories and ideas for different times, and with repetition and development, the designer came up with three special stories about the brand that is keen to be present in every season, which varies between the easy process and those that break the boundary barrier, through her story International suitable for travel and daily departure for different nationalities, or with elegant and more sophisticated lines, despite its simple form.

Although the designer tends to offer gowns based on the simple and easy-to-wear spirit, but she shows that «there is nothing easy in the process of implementing the parts, which I make sure to enjoy high-quality implementation, as well as being wearable on both sides», This requires high implementation capabilities that are not visible to the naked eye.

The designs also enjoy their flexibility and suitability despite the different physical and gustatory specifications, as they mix lightness, smoothness and natural ripple inherent in movement, high quality and durability.

Amal added that, “besides the presence of special styles such as the imprint of the house, the request is repeated continuously and permanently, we also offer a group of simple dresses that accompany the gowns, which women often prefer to wear under the gowns, and we also offer practical and wide pieces of pants and shirts, from Gentle fabrics, and those that are softly pressed, help add dynamic movement to simple cuts.

Seasons colors

Amal added that she is keen on "renewing, diversifying and developing color grades from one season to another", as her gowns are distinguished by their renewable colors and their distinctive grades, introducing the "palette" that is always changing and renewing, pointing out that she prefers to follow the colors of the popular seasons, "but that does not mean My commitment to it is only if it matches the preferences of the Gulf women in their gowns, in addition to that I offer some basic colors that are available in every season ».

Gowns that depend on a special type and specially made from the types of 'French crepe', with an innovative distinctive and distinct and non-blatant variation of the approved shades of colors, which combine deep dark, light and romantic, with a tendency to be all of the colors, with head coverings (Sheila Similar colors.

Amal Murad continued: «The three footprints vary between those that cleverly mix between the straight story and the undulating tails, giving it the ability to give a graceful look despite its breadth, while the second story is characterized by its practical spirit and its closest design to the day. The story also has dynamic movement and its proximity to the idea of ​​jackets Gradient in length, which helps to be ideal for daily travel and departure, while the third story tends to mix elegance, luxury and spontaneous touch at the same time, as the story has the flexibility to be formed according to the occasion, day or night.

Skin tones

The colors varied in Amal Murad's new gowns, between black, very dark emerald green, dark Marooni, and blue, in addition to dark charcoal gray, in addition to beige and sandy shades, and pastel and pastel colors starting from ivory white, calm pink tones, and other skin color approximations. Al-Mizhar, in addition to the azure blue presented in three different shades, are all ideally suited to the skin tones in the Gulf region, which accentuate them perfectly.

"There are things that cannot be negotiated with my designs, especially raw materials."

“I strive to diversify and develop the color tones from season to season.”