- The first issue of Who wants to be my partner?, Presented by Julien Courbet, will be broadcast this Tuesday at 9:05 pm on M6.
- This French version of the Japanese format The Tigers of Money will see heads and heads of (small) companies trying to convince six potential investors to invest in their projects in exchange for a share of their capital.
- The chain wonders if the public will be at the rendezvous of a much more moving and funny program than one could imagine on paper.
The concept of Who wants to be my partner? is contained in this title. In this new program, launched on M6, this Tuesday at 9:05 p.m., business leaders and other project leaders will try to convince, in a few minutes, a panel of investors to get their hands in their purses, in exchange on the one hand in their capital, to help them develop. The sixth channel has invented nothing: this program is an adaptation of a Japanese format, The Tigers of Money , created in 2001 and has since been rolled out in around thirty other countries. The French version is the fortieth of its kind.
M6 wants to believe that the time is right to integrate this novelty into its schedule. “It's a meaningful program for the group. We like that our programs allow people to change their lives, ”said Guillaume Charles, program director in December, during the presentation of Who wants to be my partner? to the media. He also pleaded the craze for entrepreneurship in France.
According to INSEE, business creations - 691,000 - at the national level reached a record in 2018 with an increase of 17% compared to the previous year. The number of new micro-entrepreneurs (individual entrepreneurs) thus increased by 28%. A study commissioned two years ago by PricewaterhouseCoopers (PwC) revealed that 20% of the French working population said they were ready to embark on business creation and, at the same time, that the lack of funding was the main obstacle ( for 67% of those questioned).
"I am Steve Jobs, I like to master everything"
Mehdi is trying to raise 100,000 euros for his luggage repair business 🧳💶
Who wants to be my partner? From Tuesday January 14 at 21:05 📺 #QVEMA pic.twitter.com/dJsGSPI8D3
"A French cultural exception? "
Who wants to be my partner? resonates with the aspirations of part of the gold population, despite this, and despite the success of the concept internationally, Guillaume Charles wonders if there will be "a French cultural exception". Nicolas de Tavernost, chairman of the M6 board, questions himself about the show's ability to be accepted by the public. “We have the same excitement as when we launched Capital [in 1988]. Nobody believed it. The first had not worked, moreover, "he underlines. This new issue "is a risk, he recognizes, but the biggest risk would be not to take it".
The chain has undoubtedly still well remembered the fiasco of The Apprentice: Who will get the job? whose broadcast was suspended after two issues in the fall of 2015, due to a lack of audience. It was, however, the adaptation of the American cult show in which Donald Trump eliminated the aspiring employees in the early 2000s of a lapidary "You are fired!" ". "Making the race for a permanent contract an entertainment when nearly 85% of hires are on fixed-term contracts and the unemployment rate exceeds 10%, here is a great idea! "Wrote not without cynicism Telerama about the French version, thus summarizing the trials in ethics and morality which the program had been the subject.
Who wants to be my partner? will therefore have to seduce a people of "refractory Gauls" in a political and social news dominated by the pension reform project and the distrust it arouses among a part of the population. To put it another way, the program will have to "speak" to viewers regardless of their political sensitivity and therefore dissipate the a priori that its concept is, on paper, likely to inspire.
"It is all about favorites"
Julien Courbet dispels all doubt: “One would think that we did the start-up nation [a concept dear to Emmanuel Macron] with students from business schools. It is not that at all. [Among the participants], there are young people, retirees… ”The first program to which 20 Minutes had access confirms it: the diversity of profiles is guaranteed. The host, who appears relatively behind in the program, adds: "This is not reality TV because it is their money that investors are putting on the table. Maybe in real life they take longer to analyze the files. There, it is played on favorites, in a few minutes. "
While we might fear the solemn coldness of an interview for "business", we actually discover exchanges that are most often benevolent, empathetic and relevant between those who come to present their projects and those who could give a boost of a few hundred thousand euros. From the patter of a 30-year-old from Ile-de-France specializing in the repair of suitcases to the Norman quadra who has an answer to everything about his connected shin guard, there is something to quickly attach to the personality of the participants. And, without saying too much, tears - of emotion - are also there. M6 can count on the emotional investment of the public. We never imagined that fundraising could be so funny or overwhelming.
Series
The 20 most anticipated new European series of 2020
Television
What is the outcome of season 14 of "Love is in the meadow"?
Who's going to get their hands on the wallet?
The panel of investors "emblematic of French dynamism and creativity", dixit M6 is made up of two women and four men. Namely, Catherine Barba one of the five most active business angel women in France, Delphine André, director of the transport and logistics group GCA, as well as Marc Simoncini, creator of Meetic, Marc Vanhove designer of the Bistro Régent franchise, Eric Larchevêque, founder of Ledger and Frédéric Mazzella, president of BlaBlaCar.
- entrepreneurship
- Television
- Julien Courbet
- Economy
- M6