Is there reality of sound recording hoarding?

In SBS 'It Wants to Know', which aired on the 4th, is it a 'manipulated world-sound recording machine'? Is it viral marketing? 'The subtitle tracked the recently controversial music hoarding problem.

In April 2018, the idols of the three major planning companies released their music at a similar time. I was curious to know who won first place among those who had a thick fandom. But it was Nilo's pass that came first.

The artist's unfamiliar song came to the top of the chart. In particular, the song is similar to the idol fandom's ranking, and the midnight skyrocketing ranking has raised suspicion.

No. 1 audio source with no broadcast activities and no fandoms created by performances. In addition, the song surpassed Kim Yeon-ja's 'Amorpati', rising to the top of the 50's music charts.

This eventually led to the controversy of the hoarding of music sources, and Nilo's agency complained of injustice and heralded a legal response to malicious rumors. He also asked the Ministry of Information to investigate the facts.

However, the Ministry of Culture and Industry concluded, "We can not call and investigate because of the unusual pattern. We are not an investigation agency."

On November 24, last year, the group singer Park Kyung-bi of the group Block B cited the real name of senior junior singers on his SNS and set fire to the controversy. The singer he mentioned was amplified by mentioning his debut 15-year group vibe, an unknown singer, and a singer of his company such as Park Kyung.

And all the singers who were suspected of being accused of complaining about their injustice, they said, "We only did viral marketing." As a result, Park and the singers were unhappy because they had a legal workshop. Song Ha-ye, a singer with suspicion of Sajae-gi, said, "There is one crazy man who caused this wave. There is no reason to operate."

In addition, Vibe's agency criticized Park, "If I mentioned the hoarding, should I bring evidence with me? I think I should be responsible for that." And Park said, "It is difficult to say the position because it is an investigation process, and I will make the position through an investigation agency."

The production team met with singers who had received a secret proposal from a music company. Band Sultan of the Disco said, "I was contacted by a company. I'll do viral marketing. My goal was 30th on the chart. It was an odd proposal." "I would keep it for a year and a half."

Singer Tiger JK said, "I thought I had a stock, and I've received a lot of suggestions. The proposal we received was shocking. I received this suggestion five years ago and gave a hint through music," he said about the message hiding in his song.

"The price was about 100 million at that time," said a public relations agency, "100 million cash can handle music charts."

Singer Marlbo met strangers at the festival. To Marlbo, they said, "There is something you can do to get your charts up. There is a way for others to sing your song." I was curious and met with Marlboers.

They pointed out the problem with Marlbo's music, "There are three companies and there's nothing to do with us. There's no problem because it seems to be entering the chart fairly." They said, "The song is so exciting. You have to play a medium tempo ballad. You have to take it, you miss it, people can say goodbye to break up, and you have to sing the ballad to the specific lyrics to succeed."

Other singers have received similar suggestions. Also, Marlbo was surprised by saying, "The manufacturers said that these singers worked with them and that they would soon see them on the chart.

And Tiger JK said, "These people not only enter the chart but also push it. If there's a song that you think is a rival, you can push a rival song by pushing another song to match the release. "This was shocking."

It was money that the companies asked the singers for in return. Marvo said, "There are many ways, but the singer is doing the whole burden, five to five, one to nine, the companies are all burdened, and the distribution revenue is divided or several ways." "If you pay 150 million, you can make the first place."

Another official said, "If you keep the first or fifth place for a month, you earn 200 to 300 million won. So it seemed to be hoarding."

The company said that the way to raise the music ranking is viral marketing through SNS. They have a great number of pages, and when you post here, people respond quickly. Music search volume goes up and the sound source ranking is up. In addition, he posted a cover video on YouTube to promote.

A whistleblower said that he was a member of a company. "I uploaded the cover video in line with the release of the music. "I was shocked to find out.

But can you only rank music in this way? The members of the band Sultan of Disco said, "I'm a company marketer. I've been in public relations for 10 years." It's hard to convince people who have beaten to go to the music site and listen to the music, ”he said.

Regarding the promotion of YouTube, officials said, "If you promote it through YouTube, you should be ranked first. You should promote about 50 million won on Facebook. But that does not raise the ranking of the music. Is there a difference of one or two steps? "

However, a public relations agency official said, "There is an underestimation of the influence of SNS. There are reasons why some artists fail even with the same promotion. There is not much content and not much planning." I said I can make it.

There was also a lot of talk about the hoarding suspicion that there was too much business. But there is no evidence and controversy. God-like being. I have never seen it.

A whistleblower has been contacting the crew, saying, "It's just for Facebook. It's just for work."

A whistleblower who worked on public relations said, “I spent 1 ~ 2,000 Facebook advertisements, and I couldn't run backwards. did.

According to his explanation, "When a request comes in, we put it on the portal, match the number of fan clubs, make and upload a cover video. It is promoted on Facebook, and after two or three days, music chart work is carried out. I play with the ID of the ID. I'm running the macro using the ID password generator. Play music by manipulating sound sources through so-called macros. And the reason for doing this is all because of money.

A few months ago, a whistleblower, an industry insider, said, “I was introduced to this work because I wanted to quickly announce the rookie from the producer particle. After a brief greeting, the worker had a video call. "I ended the chart hacking and asked what kind of work I wanted to do. Okay, I can do anything I want to be a fan, etc. I have 500,000 IDs, and what products I have." The agency showed how to rank randomly selected songs through 48 hours of testing.

Eventually, the official who gave up this method said, "I gave up my work because I couldn't handle it. Because I heard the answer, I thought about it. Oh, I'm going to go up like this.

The expert said, "All you need is macro technology. It's easy. You have about six hours to create a program." And the production team, along with security experts, found it easy to make hundreds of hundreds of PCs replay with a single PC.

And the ID being traded for this task was also confirmed. The production team was shocked to see that tens of thousands of music site IDs and IP purchases were made easily.

An industry official revealed a chart of the music chart. Prices were set for various options, such as "100, 100 million, 50, 150 million." And the company assured that the probability of entering the rank of anything is 100%.

An official said, "Facebook pick is how to pack. It's a show." Lee has been working through a broker. The crew contacted Lee's contact details on the original contract documents. And Lee, who had been in touch, jumped in saying that this claim was absurd.

An anonymous whistleblower sent a video. This video contained the chart manipulation situation in which a singer's sound source is automatically reproduced with tens of thousands of IDs.

The crew also met with informers who had their IDs and names stolen. Whistleblowers said that they did not even know that they had an ID in their own name and that the music was purchased. It also shocked me that I had never heard a song included in the playlist, and that there were 3,600 records of the same song left.

However, a source chart official said, "We are constantly monitoring abnormal usage patterns, and there is no illegal activity by double login." The officials said, "The best thing to know about the sound chart method is the sound chart. I know the sound chart. I know it is not a problem because it makes money," he pointed out.

The crew also confirmed that not only music charts but also SNS likes and real-time voting can do anything with money. And he got caught up in the fact that this is applicable everywhere, not just in the music world.

Whistleblowers said they paid for making restaurants, famous diet pills, and hospitals. You can create anything that requires a reputation. Among them were figures.

The whistleblower said, "When the election is money. I received about 2-3 thousand by posting related searches. Post positive articles from celebrities or politicians and receive money. The real sword is 6 million won per hour. "A very famous singer does an annual search."

Another whistleblower said, "A non-descript article about a company or a specific person is an extruded article to cover negative images. It's hard to know the truth no matter what keyword you search for."

Present possible by operation to national petition. An industry official said, "It's a structure that can't get better at the moment. Most of it's fake. I can't believe it online. I can't believe it except the weather, time and oil prices.

A representative from the agency said, "The musicians are confused. I'm doing it wrong. I'm doing it. I think I'm incompetent and I didn't announce the album. I'll be modest if I'm judged fairly. "Weeped."

So why did singers who refused to enter the chart that could be bought with money? Singer Marlbo said, "There was a formula like a mathematical formula, so it sounded like wording. I wanted to do music."

Also, the band Sultan of Disco said, "I felt it was a shame that what we've done so far is a bubble. We don't have money or we can't go." And Tiger JK pins up, "being seduced by hoarding is that he doesn't love music."

Singer Shin Dae-cheol said, "Music is not an art, it's a simple product. I think it's sad that people can do everything with one piece of music and they love it when they make good music. It's sad. Do not argue. But such a beautiful story is hard to expect in reality. "

(SBS funE Kim Hyo-jung editor)