To mark the start of a new phase in enhancing the creative and aesthetic scene in the emirate, "Brand Dubai", the creative arm of the media office of the Dubai government and the Dubai Municipality, signed a memorandum of understanding under which a group of creative works will be implemented in many vital areas in Dubai, in implementation of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to turn Dubai into an open art museum.

The agreement was signed by the Director General of Dubai Municipality, Eng. Dawood Al Hajri, and Director General of the Information Office of the Dubai Government, Mona Ghanem Al Marri, at the municipality’s headquarters, marking the start of a new phase of cooperation between the two sides, in light of the agreement of views and congruence of goals in relation to highlighting the civilized face Dubai, and the common desire to shed light on the element of creativity as a feature that was necessary for the march of development and development in it, with works that will be implemented by a group of Emirati and international artists, according to a set of foundations and specific criteria.

Under the terms of the Memorandum of Understanding, "Brand Dubai", the creative arm of the media office of the Dubai Government, in cooperation with the Dubai Municipality, will complete the technical characteristics of the city of Dubai through the implementation of distinct initiatives and projects that reflect the efforts of the Dubai government to highlight the comprehensive picture of the emirate, and celebrate the unique characteristics of Dubai in a diverse and multicultural city.

Civilized face

Engineer Daoud Al Hajri welcomed in cooperation with "Brand Dubai", noting the value of cooperation between the various bodies of Dubai government in highlighting its civilized face, and appreciating the partnership with "Brand Dubai" in developing aesthetic additions to the emirate, in line with its image as a city with a prominent position among the most developed cities in the world .

He said, "The name of Dubai is today associated with creativity and innovation, which requires accompanying that by thinking and working outside the traditional frameworks, while beautifying the vital areas lends a cultural feature that is in line with the international status of Dubai, and its advanced infrastructure earns additions that give it a special luster."

Al-Hajri added: “This step comes within our shared vision of the importance of creativity as a human value that enhances the process of development, and the impact of aesthetic additions on the happiness of society. The Dubai government today puts encouragement of creativity and distinguished talents at the forefront of its priorities as a human and cultural value with a great positive impact, and our goal of this cooperation is to shed Highlighting the momentum and creative diversity that Dubai enjoys through projects that will be implemented by a group of talents capable of expressing the meanings and goals hoped for by these works.

Landmarks of the Renaissance

For her part, Mona Al-Murry expressed her appreciation to the Dubai Municipality, which has had partnership relations with "Brand Dubai" for years, and for the cooperation shown by the municipality, the fruit of which was the signing of this understanding to allocate sites that could be used in the implementation of the work of this project, as they constitute exemplary spaces for the publication of creative profiles It will reflect important images of Emirati life, and what distinguishes it from noble principles and values, as well as highlight features of its development renaissance and will celebrate features of our rich Emirati heritage.

She said: “We are proud of this in partnership with the Dubai Municipality, and we renew it today with this agreement, which we see as a model that embodies the integration of efforts and roles of government agencies to provide additions to keep pace with the rapid development movement in the emirate, according to an ambitious vision that was defined by His Highness Sheikh Mohammed bin Rashid Al Maktoum, and he wanted through it That Dubai be at the forefront of global cities with success and creativity, so that it remains a first destination for creators, and a model for modern cities that are keen on not only features of beauty be present in its various aspects, but also that it express its position and future ».

Originality and modernity

This cooperation allows to benefit from the experiences that have been formed by the "Brand Dubai" team over the past years, which is to spread creative arts, and to bring in the most important and famous international artists to participate, along with a group of UAE artists, in the implementation of artworks and creative projects decorating the various parts of the emirate.

The cooperation of the two sides aims to enhance the creative and aesthetic scene of the city of Dubai by making use of spaces in it, to highlight the cultural achievement, societal diversity and unique characteristics that characterize Dubai as a city that celebrates creativity in all its forms, and integrates the features of originality with elements of modernity, while adopting the brand strategy Dubai »to cooperate with partners in government and semi-government agencies, as well as private sector institutions in order to unify efforts in the sectors concerned to enhance Dubai's image and reputation as an Arab city of a global nature, and to reflect its rich societal fabric, and its multiple cultures that are consistent with c Aaha within a single framework aims to consolidate the presence of Dubai at the forefront of the world's cities.

cooperation

During the past years, Brand Dubai and the Dubai Municipality have gathered fruitful cooperation relations that presented many important accomplishments in the framework of the “Dubai Art Museum”, including the murals of “December 2nd Street”, which included more than 16 murals that Emirati artists participated in. And internationally, it included scenes of life and the Emirati cultural heritage, as well as the cooperation of the two sides in the implementation of the Hatta Dam mural project, which is among the largest murals in the world, and carries two pictures of the late Sheikh Zayed bin Sultan Al Nahyan, and Sheikh Rashid bin Saeed Al Maktoum, may God bless them In honor of their fragrant memory.

The cooperation between "Brand Dubai" and the Dubai Municipality also included the implementation of a number of artworks and murals within the framework of the Jumeirah Project, which included about 30 diverse artworks.

Dawood Al-Hajri:

"The name of Dubai is today associated with creativity, which necessitates keeping pace with this by thinking outside traditional frameworks."

Mona Al-Marri:

"The project will publish creative glimpses that reflect images of Emirati life and the noble values ​​it distinguishes."