It is a surprise, halfway. Since becoming one of the most influential influencers in our country, Paula Echevarría has been taking all the necessary steps to turn her passion for fashion into something else, a way of life.

It is the same path that street style gurus have followed in and out of our country, it girls that, although not easy at all, devastate Instagram with their own brands and collections following a path that Italian Chiara Ferragni started years ago ( Chiara Ferragni Collection), the it girl that in this sense sets the pace for all others; not in vain you can boast billing eight million euros a year.

In the heat of these figures, Alexandra Pereira (Lovely Pepa Collection), Olivia Palermo (Olivia Palermo Collection), Dulceida (Dulceidashop), Maria Pombo (Tipi Tent), Gala González (Amlul) or Sara Carbonero ( S.by slowlove). So after the first incursions of Paula Echevarría in the business, with its capsule collections for the Hawkers glasses firm and for The Extreme Collection , in the form of military-cut Americans, the next natural step of the influencer was clear, we were only missing know when.

And the definitive date has arrived at the best time. With Christmas just around the corner, Paula has put the turbo and presented his own brand: Space Flamingo . A firm that, she said, brings together everything she likes from her name: Space because she has dreamed of traveling to space since she was a child, flamingo because she is her favorite animal.

Thus, at the moment his collection includes a casual first line with basic for the day: sweatshirts, shirts, sneakers, scarves and a Perfect skin that promises to reach the closet and stay forever. It is just a sample of what will come next: dresses, blouses, coats, pants, accessories, footwear ... all to wear a total look made in Paula, who has also declared his intention to continue making capsule collections for other brands.

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The garments, mostly stamped with the flamingo and the logo, can already be purchased in multi-brand stores and online through the spaceflamingo.es website, at prices starting at 48 euros, in the case of the handkerchief, and reach 462 euros in the Perfect. And they are presented as a gift, or gift, perfect for these dates.

Space Flamingo black cotton sweatshirt. 89 euros Photo: Space Flamingo

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