Netflix wanted to strike a big blow with Martin Scorsese's The Irishman and his dazzling cast. Broadcast on Netflix from November 27, the film with Robert De Niro, Al Pacino, Joe Pesci or Harvey Keitel was watched by 17.1 million people in the United States, according to figures from the company Nielsen.
Few spectators went to the end of the film the first day
According to New York Times calculations, a theatrical release would have allowed Netflix to rake in $ 119 million. An important calculation, because across the Atlantic, it is in revenue that the box office is measured. However, on the first day of its release, only 18% of Netflix subscribers who launched The Irishman have gone to the end of 3:30 film. This represents 750,000 people.
As always with Netflix, it is difficult to evaluate the success of a production. First, because the American giant does not officially communicate on the screenings. Secondly, because the success of such a project is always difficult to measure: can the film create new subscriptions? Will the film be part of the main prize selections? First element of answer: Tuesday, the film obtained five nominations at the Golden Globes, including that of best film.