Dubai Festival and Retail Foundation revealed the details of the 25th edition of the Dubai Shopping Festival, and the schedule of various events that the city will witness during the event that overlooks its silver jubilee.

The festival kicks off with a party on the 26th of this month, and its activities will continue until the first of next February, and will witness a group of amazing entertainment shows, exceptional experiences, innovative marketing activities, promotional offers, and amazing prizes that will give a festive atmosphere to all members of the family for 38 days, as she explained Dubai Festival and Retail Festival, during a press conference held yesterday in Dubai frame.

The year 1996 witnessed the launch of the first session of the Dubai Shopping Festival in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aimed at making Dubai a tourist destination for all family members throughout the year.

Dubai Shopping has succeeded, since its inception, in establishing its position as one of the largest and most important festivals in the region, and has attracted millions of visitors from all over the world to visit Dubai, and enjoy its festive atmosphere, and was able to provide unique experiences for its visitors with the increase in the number of shopping centers, which exceeded Today there are 100 centers.

More than 1000 brands and about 4000 stores will participate in the 25th edition of the festival, which will provide shoppers with promotional offers of up to 75% in various shopping centers around the city, as well as innovative activities and promotional activities for international brands in the fashion, cosmetics, household items and more.

Distinguished experiences

For his part, Ahmed Al Khaja, Executive Director of Dubai Festival and Retail said: “Dubai has witnessed a great development in various fields over the past years, and the Dubai Shopping Festival, which was launched in 1996, was one of the important initiatives that contributed to strengthening the retail sector. Today we are preparing to launch a special session for the festival, which bears witness to the city's past and present. ” He added, “The festival is an opportunity for visitors and residents of the emirate to enjoy the best of the city’s entertainment offerings, discounts and valuable prizes. The festival also contributed to achieving the dreams of thousands of people, thanks to the prizes that were presented during the past sessions. We strive to make visitors' experiences unique and unique by cooperating with our partners in various sectors, to enhance the position of Dubai as one of the favorite global destinations to visit. ”

The 25th edition of the Dubai Shopping Festival will start with a party in "Burj Park" in downtown Dubai, and the ceremony will include artistic performances by a number of Emirati and international artists, in addition to cultural activities and paragraphs that suit all members of the family from two o'clock in the evening until 11 o'clock in the night of December 27 and 27 this December . The streets and roads throughout the city will be lit in various shapes, in addition to fireworks displays.

A group of international artists and artists will perform concerts that satisfy different tastes during the Dubai Shopping Festival, as the Coca-Cola Arena in City Walk will host a concert by the Pakistani artist, Ali Khan, on the 27th of this month, while the British star, Elie Golding, will perform a concert for her fans in Dubai in January 10, and the Dubai Media City Theater will host an open-air art concert, by Egyptian star Amr Diab, on January 24, and more concerts will be announced in the coming days.

During the Dubai Shopping Festival, the city will witness the first hologram concert, during which the image of Planet East or Umm Kulthum will be embodied on the stage, accompanied by a band of 20 musicians, and the ceremony will be performed by Sana Nabil, the granddaughter of Umm Kulthum, and this concert will be organized on the main stage in Dubai Opera , On the 26 and 27 of this month.

Exclusive discounts

The 25th edition of the Dubai Shopping Festival kicks off with exclusive 12-hour discounts at Majid Al Futtaim Properties shopping centers, and shoppers will have the opportunity to get discounts of up to 90% in Mall of the Emirates, City Center Mirdif, City Center Deira, City Center Me'aisem and My City Center Al Barsha, City Center Al-Shindagha. Discounts start on the 26th of this month, starting from 12 noon until midnight, and this year the event will give 25 people the chance to win 10 thousand dirhams for each winner.

Shopping lovers will be on a date with daily deals over 25 days, as these deals will be announced 24 hours before their availability, and will give shoppers up to 90% discounts on a specific brand in one location, during the period from the second to the 26th of next January.

The festival also witnesses a new addition this year, represented by a series of temporary foreign markets in several locations, which include Al Khawanij's "Last Exit", Al-Raqqa Street, and City Walk 2. Markets offer innovative experiences and entertainment offerings with a touch of heritage. The launch of the «Heritage Market» to provide a cultural platform for the Dubai Shopping Festival, as it was designed to emulate the traditional markets in the Emirates, and it extends 1.8 kilometers in the Seef area on the banks of the Dubai Creek. The market will provide an opportunity for visitors to learn about different cultures, and enjoy shopping, art and entertainment shows.

The seasonal market returns with a new look during the 25th Dubai Shopping Festival. This event will run from January 16 to February 1, and will witness the participation of a group of emerging local and international teams and musicians.

Fireworks and lights

The sky of Dubai will be adorned with spectacular fireworks displays, and the public can enjoy watching them in The Beach, Al Seef, Lamir, Dubai Festival City, Dubai Creek, The Point and Dubai Frame.

The Burj Plaza area will be decorated with a distinctive interactive lighting, during the period from January 7th to February 1st next, to offer its visitors the most beautiful moments in which music harmonizes with mirrors and perfectly colored lighting.

Art shows will be spread across Dubai, spreading joy to the public. A number of international artists and musicians will present a set of performances that suit all members of the family.

Offers

Dubai's various shopping malls are experiencing promotional offers, ranging from 25 to 75%, on a wide range of brands, including fashion, cosmetics, household items, and more.

In celebration of the silver jubilee of the festival, and in cooperation with the Zomato app, more than 1000 restaurants will offer discounts starting from 25% during the Dubai Shopping Festival, when eating meals in the restaurant, and this offer can be obtained with the membership of Zomato Gold, which will be available with a 25% discount on membership fees .

In cooperation with strategic partner Majid Al Futtaim Real Estate, the Dubai Shopping Festival provides an opportunity for any shopper in the shopping centers of Majid Al Futtaim Real Estate to enter a draw for 25 million “Sher” millionaires, as 25 winners will be chosen, and each winner will receive one million points on the «Sher ».

1000

The brand and around 4000 stores, will offer shoppers promotions of up to 75% at various shopping centers around the city.