Mall of the Emirates in Dubai, this month coinciding with the festive season, will host more than 50 designers from the Middle East who will meet at the ELEVATE event to present their innovations in clothes, handbags, shoes, accessories, home décor and jewelry.
The event includes panel discussions and various activities, in addition to training courses on the latest trends and designs popular in the world of fashion, and other interviews and events for the participating brands.
The event attracts visitors to get to know the designers and their innovations and create opportunities for communication and interaction with various members of the community, including clients, professional designers and experts in the field of fashion and design.
International designer Rami Qadi will participate in the event, transferring his experience to the emerging designers. And the Lebanese-American designer Rami Qadi is considered one of the most important names in the world of fashion and fashion in the region and the world. In order to enrich the experience of visitors and customers, the event will also host a group of prominent names in the fashion world, such as Zainab Al-Helou known as Fashion Pirate, along with a group of well-known personalities in the world of fashion and fashion in the region.
Nada Abu Saab, director of marketing for the eastern region of shopping centers at “Majid Al Futtaim Real Estate” said: “We are delighted to host the innovative ELEVATE concept, to confirm the position of the Mall of the Emirates as a primary platform to support local talent, and encourage it to display its creative designs through it.” “Based on our mission to provide a distinctive shopping experience for our customers, we are committed to achieving attractive and unique concepts for everyone, and ELEVATE is one of the initiatives that we are proud to organize, with the aim of inspiring, encouraging and enabling talented designers from the region to achieve brilliance and growth.”
It is noteworthy that the concept of ELEVATE was created and created by Biarrett Right and Nadine Kabbara, who turned their common passion for art, design and fashion into a meaningful project that seeks to provide support to creators looking for an opportunity to launch into the world of fashion and fashion.
Nadine Kabbara said: “We have a strong commitment to support creators and enhance the impact of design on culture in the Middle East. Therefore, we seek to provide unique experiences by coordinating innovations that inspire the public and celebrate the value of design.” "At ELEVATE, we are looking to build a strong relationship between creators and their audiences, with the aim of helping them to achieve greater opportunities in business, and we seek to create an inspiration for creators and provide opportunities for them to communicate with the community in order to raise their creativity and unique designs to a new horizon that contributes to the promotion and development of their artwork."
The event will last until December 30 at Mall of the Emirates.
Nada Abu Saab:
"The center is an essential platform to support local talent and encourage it to display its creative designs."
Nadine Kabbara:
“We look forward to building a strong relationship between creators and their audiences, with the aim of helping them achieve greater business opportunities.”