From the poems of the late Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul, the Emirati designer, Issa Al-Sabousi, derived the name "Zarb", the trademark he launched from his designs for leather products, and Al-Sebousi used some of the names of his family members for his designs, such as the "Shamma" bag. , Maid's wallet, and others.

Al-Sabousi said «Emirates Today» that when he launched his project in 2016, he had not chosen the name that the project will bear, and during his reading of Sheikh Zayed’s poems, he stopped in front of a house saying:

Like honey, the logic of your lips is sprouting and weighed by the scales. The perfume of your origin and your self is clear and does not need explanation

He paused in front of the word zirb, which is a traditional word that was common at an earlier time, and its less use at the present time, which means the respected person in his dealings, the clumsiness of his words, and he felt that it fits his designs, with its simplicity, pointing out that his start was via "Instagram" , Before deciding this year to open its first store in the Galleria Mall on Al Maryah Island, Abu Dhabi.

He added: "When launching my project, I was afraid that my design style would not be accepted by the public, because it depends on simplicity, but I found the opposite, because the market in the UAE expands to compete, and because of the presence of distinguished Emirati products and brands, in addition to the world famous names."

Shama, Seif and Dana

Regarding his designs and the Emirati names they bear, Al-Sabousi clarified that he does not support the system of presenting his designs in the collections collections, but rather he presents them as products, each of them has a name of his own, and he has so far seven main products, each bearing the name of a member of his family, adding : “From the beginning, my main goal was to introduce products made in the UAE, and I chose to carry my products with the names of family members. The first product was the bag (Shamma), which is the name of my mother who is considered one of the most important to me and I called this name because it relied on an idea that is not Common, which is the combination of marble and leather, to combine the first hardness and the softness of the second, how much Mother gathered her in between good and ambition, the names of other products of the family, such as Elias, Saif and Dana, and in general also provided I chose the name of the product after its design ».

Al-Sabousi, who studied media and mass communication at the American University of Sharjah, pointed out that his interest in design emerged through his passion for the acquisition of different leather products, especially from small brands, because they are more creative, and suit his taste, which tends to simplicity and practicality, and he often implemented drawings For these pieces with modifications to their design, and this encouraged him to head to the field of design in 2016, and the beginning was through his page on "Instagram", until he felt that he was able to exist in the market, so he opened his first store and hoped to expand in the coming period. In Dubai and the Gulf countries.

Between simplicity and practicality

Al-Sabousi's experience was not without difficulties, he considered that one of the most important was that he did not study the field of design, and his lack of experience in the field of managing business and accounts, so the matter was complicated for him at the beginning, but with time he gained knowledge and experience, and benefited a lot from the information available on the Internet, pointing Until the work became easier now, after he found partners who understood his ideas and what he wanted to communicate and express it through the product, they also helped him understand the market and its needs, and what is required of him as a designer to make his designs workable.

And on the nature of his designs, he pointed out that he relied on two basic characteristics, which are the process and simplicity, and that most of the ideas upon which the designs were based were aimed at solving a problem, such as a product consisting of a leather envelope called "Maid", and designed it because he was finding it difficult to carry All his belongings during external meetings while working, because the usual envelopes mostly can only accommodate the pen and cards, so he designed this product to accommodate papers, pens and cards, as well as car keys, mobile phone, and even glasses, so he became his bestseller. Pointing to his eagerness before the launch of the product to poll his opinions about him, and based on their suggestions he makes adjustments that make the piece more practical and easier to use.

The designs for women are harder

Issa al-Sabousi, whose group includes three exclusive products for women, and the rest for both sexes, considered that designing for women is more difficult than designing men's products or unisex, and therefore is keen to seek the opinions of women close to him, such as his sister and his mother, about the designs that he puts before developing the final design to meet The needs of women.

- Al- Sabousi: “I was worried that my designs would not be accepted by the public, but I found that the market in the Emirates is expanding for competition and for Emirati brands in addition to the world famous names.”

- "Sprue" a traditional word

Was common

Earlier,

It means the person

Esteemed in

His dealings, tact

In his words.