We still notice a gap between the trends of the leaders of the UAE’s highly developed, comprehensive and future ideas, and keeping pace with it in some executive entities. The strategic vision and leadership ideas are still much faster, and clearly and tangibly superior to the executive steps followed by some government agencies, especially the service, to root and apply these strategies to Practical ground.

Examples are many and widespread in many ministries, authorities and local departments, where we note their poor compliance with public trends, and their delay in providing easy, uncomplicated services, that occurs amid sound noise, and pretending of achievements and facilities, electronic services, and soft phone applications, but they are not in a few cases, they are Just formalities that do not serve the citizen in an effective and real way.

Many believe that keeping up with development comes through media campaigns only, and many entities and institutions are still moving away from the main goal of their existence, and focusing their efforts, money and employees to improve the image and media gain, while they are experiencing a real crisis in providing their services in a fast, easy and beneficial way for auditors.

For example, and not limited to, we find rapid moves, very many and successive initiatives, and budgets that are allocated quickly, around an idea of ​​general trends, such as innovation or electronic transformation, or supporting young people, or artificial intelligence, or others, where competition and competition begins to highlight These trends are in every institution or entity, and we find media campaigns that demonstrate their involvement in this context, the allocation of special departments, a change in structures, and the focus of all efforts and funds from the budget, at the expense of more urgent, need and important matters, only to show media interest in this government direction , In a neighborhood The reality proves that these entities suffer from a real disruption in their electronic services, for example, and suffer a bureaucracy, and a great delay in providing services, and suffer from the presence of obstacles and very large obstacles, colliding with the references and the customer, which means that understanding the public compass was not in the right way, the leadership puts these Strategies and initiatives for one goal: to serve the citizen and the resident and facilitate his life, not to serve companies, consultants, and experts who say what they do not do!

The citizen is the basis, and providing the service to him in an easy way and without complication and quickly, is the main test for all the initiatives launched by the government, so there is no sense in spending money on apparently formal matters, without having a real return on the form and quality of providing services, as there are comfortable halls, Luxurious armchairs and chairs, seven-star services, birds flying here and there, and “cappuccino”, “Khmer” and “Raqqaq” are a beautiful and elegant thing, but it will not be useful for the references in case it collides with many procedures, obstacles, administrative flaws, and unnecessary requests And it is often considered a waste of time, effort and money T that the goal is to improve services to citizens, improve its image in the media and not only ?!

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