Next year's New Year's card
Many people have come to buy New Year's postcards for the next year, less than a month away, and the first post office in Tokyo to become a peaceful one.
Sales of New Year's postcards have begun nationwide from the 1st of last month, and more people are visiting the counter this month at Tokyo Central Post Office in Chiyoda-ku, Tokyo.
There are also postcards with greetings printed in advance, and the next year's mouse design and “Ryowa” design are popular.
In addition, the National Stadium, the main stadium of the event, is drawn on the New Year's postcard commemorating the Tokyo Olympics and Paralympics. .
Next year's postcards will be raised by 1 yen with the consumption tax rate increase to 63 yen per sheet.
A woman in her 50s who bought 100 copies said, “I prepare early and send it to my friends and relatives. I look forward to it every year because the New Year's card is a milestone in the first year.”
The number of New Year's postcards issued has been on the decline due to the spread of smartphones. In fact, the number of New Year's postcards for 2019 is over 2,559 million, which is less than two-thirds of the peak.
“I think that there are many people who can do it with SNS, etc., but I would like many customers to use a warm New Year's card,” said Tokyo Central Post Office Manager Shine Tamae.
New Year's card postcards start on the 15th of this month, and the post office wants to post until the 25th of this month to ensure delivery on the first day.
“Last New Year's card” is popular
A printing company in Tokyo has created a homepage titled “Last New Year's Card” for people who want to stop issuing New Year's cards.
In October, a printing company in Taito-ku, Tokyo created a homepage titled “The Last Life New Year's Card”.
A service that started last year for people who want to stop issuing New Year's cards.
Looking at the text, “It was a lot of fun to exchange New Year's cards for a long time, but since preparations have become difficult in terms of age, we will refrain from greetings to the beginning of this year to everyone. It is said that it is safe to avoid direct expressions such as “quit”, “last”, and “end”.
According to the company, more than five times as many orders as last year were received mainly by elderly people, and as a reason to stop the New Year's card, it takes time and effort to prepare, and raising the consumption tax rate increases the financial burden It means that there are many people who give what they did.
Alpha print service Hiroyo Tajiri said, “I think it's important to explain the reason not to be unreasonable and make it a text that can't be taken as an insulation. I want to capture the flow of the times and develop new customers. "