INTERVIEW
20 minutes , Today, the paper daily most read in France, with about 3.8 million readers every day, is diversifying, including through a collaboration with Snapchat named Oh my Fake, to understand what makes believe the false information, but also a cycle of conferences.
On December 4, the first conference of a larger cycle, entitled Visions, begins in Paris. "The first conference is focused on new links, new family ties for example or related to new digital uses", explained at the microphone of Philippe Vandel, Wednesday in Culture media Europe 1, the editor of 20 Minutes , Armelle Le Goff. "The goal is to explore them in all their facets, positive or negative."
Meet the readers
For this first conference, several speakers will speak: the novelist Amanda Sthers, Laetitia MP Avia, the psychiatrist Serge Tisseron or the chef Juan Arbelaez. The headliner, she is only 18 years old. Her name is Léa Elui and has nearly 10 million followers on social networks, making her the first "influencer" in France. She will lead the discussion "Connect with 10 million followers".
"The idea is to embody our content in a lively way," says the editor of 20 Minutes . She explains: "These conferences must also be a first brick to meet our readers, in Paris but also in the regions.We have ten regional offices with four journalists per office". Present on all fronts, 20 Minutes is finally developing video, notably through partnerships with Brut and Spicee, two 100% video and 100% online media.