Employees accuse Pernod Ricard of being encouraged to drink at their place of work. The global alcohol giant, which is number two worldwide, advocates moderate consumption while aiming to sell more and more. How to reconcile the two and reconcile "growth" and "sustainable" consumption? It's a real challenge waiting for Pernod Ricard.
The impossible communication of Pernod Ricard
2019-11-19T07:25:50.058Z
Employees accuse Pernod Ricard of being encouraged to drink at their place of work. The global alcohol giant, which is number two worldwide, advocates moderate consumption while aiming to sell more and more. How to reconcile the two and reconcile & quot; growth & quot; and consumption & quot; sustainable & quot; ? It's a real challenge waiting for Pernod Ricard.
Source: europe1