This is an important week for TF1. The channel launches this Friday its new great entertainment show: "Mask Singer". The One is putting a lot on this new format, bombarding the viewers of trailers to announce the first episode at the end of the week. The principle: 12 personalities will come to interpret a song, wrapped up in a totally improbable costume but terribly sophisticated, since according to the Journal du dimanche , their manufacture cost between 25 and 40,000 euros each! It was necessary to try to deceive the jury who will be responsible for guessing who is hiding under this accoutrement. It will consist of comedian Kev Adams, singer Anguun, presenter Alessandra Sublet and comedian Jarry.
Kev Adams "very schooly"
The latter, who believes to have been the best investigator, mocks nicely the youngest of the band, which he said "cited only the names of ex", leaving "a field of possibilities quite important". An opinion that obviously does not share the interested. Kev Adams judging to have been "the most academic guy" of the four jurors. Never without his notebook, he admits to "have taken notes ultra precise" on each singer, seeking the slightest clue to find out who was hiding behind the mask. All the challenge of this "Singer Mask" will be to create a surprise, for the jury but also for viewers that TF1 hopes many behind their screen Friday.
Something "addictive"
If the show made its debut in France, it was in South Korea that it was born, making a huge audience. Since the adaptations succeed each other, with each time the same success. Kev Adams discovered "Mask Singer" thanks to the American version of the concept. The comedian says he immediately fell in love at first sight. "It's crazy, it's colorful, it's cool," says the one who had not seen something so "addictive to television" for a long time. "What appealed to me is to be on the side of the viewer who will be without his couch to look for," says Kev Adams.
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For the occasion, TF1 has exploded the price of its advertising space: 97,000 euros gross for each advertisement, well above the rates for Danse with the stars for example, which ceiling today at 54,000 euros. Still according to the JDD , the overall cost of "Mask Singer" would be between 800,000 and 1 million euros.