The Dubai Festival of Retailing and Retailing (DIFF) will kick off in Dubai today with the participation of more than 500 brands and 2,000 stores.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Corporation, said shoppers can get up to 90 per cent discounts during the event, adding that when the event was launched for the first time in 2017, 200 local and international brands participated. Seventh session.
He pointed out that the great success achieved by the event during its previous sessions contributed to making it one of the most important events of the annual calendar of the retail sector by stimulating sales movement.