• Valentina Sampaio, a trans angel to shine Victoria's Secret

Perfect angels with bodies that arouse desire through delicate lace. And they wear size 44 . It is the new bet of Victoria's Secret, one of the reference firms in lingerie matters. It is clear that something is changing in the world of fashion.

The firm, involved in more than one controversy in recent months, is clear that it must evolve if it wants to maintain the privileged place it has always held in this sector and seems to lose at times. And it is that the dream of perfection that sells from the catwalk with its collections has become a nightmare: its last show -literal, because it is in the air that will retransmit its iconic parade on television- was the least seen of its 20 years of history, and both the sales and the shares of the company do not stop falling.

So evolve or die. And it seems clear what that step forward implies: a firm commitment to diversity and 'real' bodies. Hence the signing just a couple of months ago of Valentina Sampaio, the first trans model of the firm, the top with vitiligo Winnie Harlow, and now, that of the curvy model Ali Tate.

It is not the first time that the firm knocks on the door of large sizes with the intention of opening its wings to a wider audience, but this time it does so more forcefully. Last year Victoria's Secret presented among its new angels what they considered with little success their first curvy model, Barbara Palvin, a 'plus size'? 1.75 m high and 55 kilos. The strategy was clear, but not the way. So it was time to gain kilos, and for this they recruited a Spaniard, Lorena Durán, a Sevillian with curves that this time dressed the 42. Enough? It seems that no, that's why the weight of that change, never better said, now rests with Ali Tate , a spectacular model with generous curves and size 44.

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Now yes, Victoria's Secret has made the leap and has become part of the firms that embrace the so-called 'real beauty' by joining the BlueBella brand and creating both lingerie and outgoing garments - thought to be displayed as a top or body under an open shirt or an American-for all types of women and sizes. Bodies that are beautiful even if they do not conform to established beauty standards .

A strategy that straightens or not the course of this mythical lingerie firm, was more than necessary in a time when society has embraced diversity as its new mantra.

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