Infiltration coverage! China Yurase Review Factory Oct 2 at 17:54

We have been following up on the fact that the “review” that consumers rely on for online shopping has been illegally manipulated. Where is the “Yarase Review” that circulates on the online shopping site, and where does it come from? The shadows of Chinese exhibitors have become visible as we proceed with the interview. I followed the shadow and crossed the sea.
(The darkness of online advertising and review review team)

Click here for "Yarase Review"

Reality of “Yarase Review”

October 1 NewsUp

I bought a review offer item

The recruitment of reviews was done on Facebook.

If you purchase a specified product according to the recruitment and write a highly rated review, the purchase price will be refunded and the product will be available for free. You can also make a profit by reselling the product.

Who is recruiting? There are some names like Chinese. I tried telephone interviews with people who had contact information.

“Hello, it ’s a Japanese TV station.”

Everyone tells them that they are interviewing, and then closes their mouths. I did all the coverage from the front, but I can't hear the story.

So I contacted them to write a review.

Q: “If you write a review, ask me if you can get money…”

A “If you write a review, take a screenshot and send an image, I will refund it within 2 days. I am a“ broker ”who collects reviews. I am connected to many sellers.”

The woman who answered the phone said there are many such brokers in China. 12 products are recruited for review. I decided to purchase what it was.

Three days later, the goods arrived. Chinese USB cable, earphone, mobile battery. It looks normal.

When I checked the product in detail, the earphones seemed to be usable without problems, although the connection was somewhat sweet. The mobile battery did not fill up no matter how much it was charged.

I asked the broker to write a review honestly.

Directly hit “broker”

Q: If I add 3 stars, can I still get a reward?

A "I can't do that. If you don't give me 5 stars, you won't be rewarded. It's a completely different story about evaluation and performance. You just work with us."

Q "I feel guilty to give up a product of poor quality"

A "If you don't like this product, return it. Don't write a rating for it, return it directly."

It's not allowed to write bad reviews, and you should return them. I asked what the relationship between the broker and the seller was.

Q "How much can you get from an exhibitor if the product is rated good enough to sell?"

What does this have to do with product ratings? I was reluctant to answer, but repeatedly answered as I listened to it repeatedly.

A “There is a reward depending on the number of products sold, and we can get 10 yuan (= 150 yen) for each. I used to work for Amazon, but I wanted to make a child, quit Amazon, I'm working"

I don't know what the position is, but she said that she had worked for Amazon before. Finally, I asked if there was any guilt in engaging in the buying and selling of reviews.

Q "Do you think about the impact of the loss of the credibility of products that appear on Amazon?"

A “It's strange to trust Amazon ’s reputation. Everyone is thinking about a good way of doing business in a fierce competition. To be clear, someone who has ideas like you in China where I am now. No, everyone lives in a tough competition. ”

Direct hit in China's Silicon Valley

That's it for the interviews with the broker. However, I saw a part of the composition where the seller paid the broker and recruited fake reviews.

In addition, we continue to pursue the whole picture. The clue was the seller's information on the site. Most were China.

In particular, the address of “Shen * Sen” (* “Sat” Henni River) was outstanding. Shenzhen, China, is also called “Red Silicon Valley” and is a big high-tech city with a concentration of cutting-edge companies and factories.

The interview team headed to Shenzhen. Based on the seller's address information, first visit the earphone manufacturer. The signboard that appears is different from the exhibitor's company name.

There were two men in the office. Sitting on the sofa and eating kiwi. It ’s like taking a break.

Q "I'd like to ask you, (Earphone company name)?"

A "No"

Q: Are you doing business in the Japanese Amazon?

A "I don't know. I wonder if my address was stolen."

This company turned out to be a company that sells second-hand electrical appliances that have nothing to do with earphones.

After that, I visited the exhibitor's address, but only a fictitious address. I finally met 5 exhibitors.

Q "Do you have a review?"

A “In fact, we are only doing a little. There may be some large companies that use intermediaries, but we are only doing it on a small scale. Please give me"

I admitted that I was doing a review, but I couldn't hear the details.

“Japanese people have low consciousness to judge”

Interview with an exhibitor in Shenzhen who was showing a deadlock. However, in early September, information was suddenly provided to the interview team in Japan. A woman who works for a Japanese branch of a home appliance manufacturer in Shenzhen responds to the interview.

The woman talked about how to manipulate reviews without using an intermediary like you could hear on the phone. The women's company revealed that it has written hundreds of reviews using Chinese students and 170 Japanese students in Japan.

The company used for the review solicitation was China's largest SNS “Wee Chat”, which is said to have 1 billion users.

“First of all, we create a group with WeChat. We invite international students who we met in Japan to become members of the group. They also invite their friends. The number of people in the group will continue to increase. There are also Japanese. ''

There are limited routes for recruiting Japanese directly for Chinese companies that are not based in Japan. For this reason, it seems that a group is formed around Chinese students and the network is expanded to Japanese people.

From the viewpoint of Chinese companies, are there any reviews that are necessary?

“It's essential to have a review on a product. This is a different form of advertising. Japanese people do n’t buy a product without a review. If there are two identical products, there ’s a lot more reviews. This is a Japanese custom, good for eating, good for lottery, wants to go to a long line, the longer the line, the more I want to go. `` Low awareness ''

A woman who says that "Yarase Review" is an advertisement. Now that more stores have opened from China, the competition among Chinese companies in the Japanese mail order market is fierce.

“A lot of Chinese companies have entered the Japanese market in the Amazon for several years. We have also moved into Japan as competition in the US has intensified. I think there is probably only one out of 10 companies, withdrawing when it is in the red, or with new sellers coming in, and withdrawing again when it is in the red. "

Now that products from all over the world are easily available, a cross-border competition has spurred reviews.

“Large review factory”

A review that seems to be increasing. While continuing the interview, I got a video that tells the story.

A room in a building in China. Roughly dozens of smartphones are lined up, each operating the Amazon product page by itself without using human hands.

According to the video provider, each device orders products from Amazon according to the program and reviews them. It is a system that can generate a large number of reviews.

I was able to hear from a person in charge of a “large-scale review factory” in China who used these systems to manipulate reviews around the world.

I visited an office building in a large city in central China. The woman who responded said that the company has dealt with a lot of reviews on digital products, especially in the US, Japan, and Europe, in the 5th year since its establishment.

She pretended to be an exhibitor and wanted to know more about review operations.

Q "How much does it cost?"

A "40 yuan per review (= about 600 yen). You come from a distance, so there are special treatments. If you need many reviews and want to put rankings and keywords at the top, the computer will be relatively cheap. If the price of the product is high, there is a review written by the actual person. This has a deletion rate of less than 1% within a year. "

It's harder for humans to remove them from Amazon, but computers seem to be cheaper and more mass-produced.

Q "There are products with hundreds of reviews a day"

A “It's a“ merge ”. The Amazon mechanism allows you to integrate reviews attached to several products and make them appear as a single product review. However,“ Merger ”is also a risk. If you merge reviews of Tokaban, you will also be able to review other products, so there is a high risk of being found in Amazon, you will be able to close the store immediately, your account will be suspended, and the company will not be able to operate Yes, “Merger” should be the same type of product. ”

If the woman wants big sales, she said that she would do it boldly, including the removal from the Amazon.

"You can't do anything if you don't get excited and don't do it on a large scale. It's normal for reviews to be erased. You can just write a new one. You can sell anything that doesn't help you if there are many reviews. "

If you add hundreds of reviews at once using a computer and show it as a popular product, sales will increase rapidly. The harassment review was no longer beyond the personal level.

Yarase review spreading around the world

According to the words of a Chinese contractor who said that they are also conducting review operations in the United States and Europe, we found in the Amazons around the world that a review that seemed to be harassment reviews was also investigated by our interview team.

Currently, Amazon has sites in 16 countries around the world. Of these, we analyzed all about 5,000 reviews of one earphone sold in Amazon in seven countries, including Japan, and in five of these, a review of the exact same sentence was written in another account. I was able to confirm.

“Yarase Review” is a global scale. How is this Amazon trying to respond? Amazon Japan responded to our interview in writing.

“Amazon considers reviews that customers write their experiences and opinions to be valuable information for other customers’ shopping, and has invested heavily to protect the credibility of customer reviews. We will not accept any fraudulent customer reviews. "

“Amazon uses a combination of staff research and automated technology to prevent and detect fraudulent reviews. Machine learning technology is used to make all new and existing reviews 24/7. Analyzing on a daily basis, blocking and deleting fraud reviews, and continuing to work to improve the fraud detection mechanism by incorporating new information into the automated system and making it more effective. ”

The “Yarase Review” seems to have taken on the aspect of technology competition. In the SNS era, all the word-of-mouth and reputation are used as advertisements and advertisements to increase sales of products, and become marketing tools that stimulate consumption behavior.

“Product review” has become one of the joys of consumers in the online shopping market, which is approaching 10 trillion yen in Japan. That credibility is about to be lost.

We will tell you in detail about close-up Hyundai + “tracking! Online mail order Yurase Review” (Wednesday, Wednesday, 10:00 pm).