Campaign started for free job hunting First of all, over 100 companies from hairstyles approved September 23, 16:25

“Before job hunting, dye your hair black and make it a hairstyle like everyone else.” Large-scale campaigns have begun in Tokyo, etc. with the support of more than 100 companies to change the job-hunting activities of university students, which are said to be uniform and side by side.

A campaign that started with the message, “#Your job hunting hair more freely”.

“First of all, I hope that job hunting with untidy hair will be the norm in this country ...” First of all, I call on the first informal ceremony on October 1 “Please come with your own hairstyle” .

P & G hair care brand “Pantane” of household goods manufacturer and “One Career” of job hunting review site were recruited and 139 companies participated.

There are many venture companies, but in addition to the old companies, the Ministry of Economy, Trade and Industry also agreed.

From 23rd, Tokyo Shibuya Station and Shinjuku Station, where many people come and go, have joined the companies that support the company. In addition to posting advertisements, PR is also being promoted on newspaper advertisements, websites, and YouTube.

In recent job hunting activities, students are reluctant to sneak out from the surroundings. In reality, students often face black recruit suits with similar black “safe” hairstyles.

It seems that the campaign aims to spread job hunting activities that allow students to know the individuality of each student with a more free hairstyle as the first step in finding a workplace that suits them.

To date, 81% of respondents answered that they have misrepresented themselves in accordance with companies, according to a questionnaire surveyed by 1334 people who have experienced job hunting.

On the other hand, according to a survey conducted by 300 HR managers nationwide, 78% answered "I want to be accepted in a world where people can accept free hairstyles that they like." There is a situation that has not been realized while wanting free job hunting. "

Therefore, he wanted to move the society by not only calling on the philosophy of “free job hunting” but also involving companies that actually hired.

Yoshio Okura of the P & G Hair Care Division, who planned the campaign, said, “Somehow everyone has a custom of job hunting with the same hairstyle, but not only students but also each company has its own personality. I would like it to be an opportunity for job hunting to expand. "