The Chinese technology giant Huawei in Munich today launched its latest smartphone, its first mobile device free from Google's widespread applications due to US sanctions.
"Today, because of the US ban on some phones, we cannot provide them," said Richard Yu, head of Huawei Consumer Branch, while unveiling the company's latest phones, the Mate 30 and Mate 30 Pro.
But to allay fears that a phone without popular apps like WhatsApp, YouTube and Google Maps might not work, Richard Yu stressed that the parallel platform of PlayStore, created by the Chinese giant, offers 45,000 applications through Huawei Apps Gallery.
He added that Huawei has invested $ 1 billion (900,000 euros) in its application system, calling on application developers to bring their innovations to the system.
In May, Washington listed Huawei on the "black list" in the context of its trade dispute with China.
US companies have since been barred from dealing with the Chinese company, which President Donald Trump and his administration suspect is spying for Beijing.
As a result, the Mate phone will be without the available version of Android, which is the most used operating system in the world and owned by the US giant Google.
While users of the phone will not find much difference in the use of the system, but the absence of the store "Play Store", which offers the possibility to download thousands of applications, games, movies, books and music, can hinder them.
These users will not have popular apps like WhatsApp, Instagram, and Google Maps.
Reports from the tech world say the loophole has left some traders reluctant to order the new phones for fear that unhappy consumers will return them.
With the trade dispute with the United States unlikely to be resolved soon, Huawei has yet to develop a more "comprehensive system" of its own devices, applications and services to make users more inclined.
Huawei, the world's second-largest smartphone maker after Samsung, earlier this month offered its Harmony OS, which could be an alternative to Android.
However, the Mate 30 will not have a Harmony OS.
The system may enter the line of competition in the "operating system wars" between Microsoft Windows and Apple "MacOS" as well as between Android from Google and "iOS" from Apple.
Eric Hu, the company's current CEO, a rotating position, called on Europe to find a replacement for Google and Apple.
This may provide an opportunity for Huawei to find a market in Europe with 500 million high-income users and a platform where Huawei faces its American rivals.
"If Europe has its own comprehensive system of smart devices, Huawei will use it, and that will solve the problem of Europe's digital dependence," he told the German daily Handelsblatt.
He said his company would be willing to invest in developing such European-Chinese projects.