EL MUNDO's leadership at the head of the digital press in Spain is consolidated for another month. With 20,113,000 unique users , the general newspaper of Editorial Unit clearly imposes itself ahead of all its competitors, according to the data from the comScore MMx Multiplatform report corresponding to last August. This great result is a consequence of an important growth of 6.5% compared to the situation of just one year ago and demonstrates a support of readers for the commitment to rigorous journalism and quality content that are hallmarks of this medium. Communication.

With this registration, EL MUNDO manages to surpass elpais.com in almost one million unique users (950,000); to lavanguardia.com in 2,149,000; already abc.es in 2,334,000. Thus, the newspaper of Prisa occupies the second position of the classification of last August with a total of 19,163,000 unique users, followed by the newspaper of the Godó Group that obtains 17,963,000, and of the Vocento header that remains in 17,779,000.

In this way, EL MUNDO's hegemonic position is not only maintained, but it enlarges the distance that separates it from the rivals with whom it shares the podium. In the previous comScore MMx Multiplatform report (the one of the month of July), EL MUNDO recovered the first place in the ranking of the general press and obtained an advantage over elpais.com of 239,000 unique users and 760,000 over lavanguardia.com . Both gaps are now widening with the last measurement.

The first positions in the ranking of unique users in the latest comScore MMx Multiplatform report are completed by 20minutos.es (16,248,000), elespanol.com (16,167,000) and elconfidencial.com (14,195,000).

The upward trend of EL MUNDO has been maintained since last March launched the redesign of its digital version: a bet that has obtained the support of readers. The leadership of this newspaper is maintained not only in the section of unique users, but also occupies the first position in variables such as Page Views . THE WORLD records 369 million here, ahead of elpais.com (319 million), abc.es (254) and lavanguardia.com (230).

In the Visitas ranking, which offers a closer look at the readers of a medium by relativizing the impact of users who fall once in the header by search engines or social networks, EL MUNDO's leadership is much broader. In August, it registered 170,426,000 visits, 8.5 million more than El País and 49 million more than ABC , which is third in this category. La Vanguardia falls to fourth place, with just 84 million visits, less than half of those accumulated by EL MUNDO.

The leadership of this media among the generalist newspapers on the Internet is repeated in the two months of a summer in which political information has had special relevance during the post-election period during which regional and municipal pacts have been forged, and in which the formation of government of Spain has been in the air. Readers have found in the head of the Editorial Unit a means of reference to be informed on these and other issues such as the Open Arms crisis , the operation of King Juan Carlos's heart , the G-7 summit or the listeriosis outbreak .

The results of the report of comScore MMx Multiplatform corresponding to August are also positive for Marca , the sports newspaper of Editorial Unit that remains as the undisputed leader of the sports press by growing 13% over the previous year and obtaining 15,101,000 unique users , a result that places him at a distance of 3,137,000 from his most immediate follower, the newspaper As , of the Prisa Group.

According to the criteria of The Trust Project

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