Some climate activists have objected to the fashion industry's impact on the environment by literally sticking themselves to the entrance to a building where the screenings take place. Others have poured fake blood on themselves and created a red carpet of blood.
Members of an animal rights organization smeared oil-like slime consisting of charcoal and syrup to protest against the use of animal skins used in the fashion industry.
Creative, tacky - and effective, as the actions have received some media attention in the UK.
See the pictures of the protests in the clip above