The third edition of Azami, a training program dedicated to Emirati fashion pioneers, was launched by the Nama Foundation for the Advancement of Women in collaboration with the London School of Fashion to support the development of the work of young designers and their skills. Fashion industry, providing opportunities to showcase their products globally.

Designers at the third edition of the program include Maitha Hamdan, Decencia, and Aisha Salem, who plans to launch her brand upon completion of the program, Shawq Verdun, Shawq, and Fatima Alawi, Meziane. », Aisha Al Muhairi, owner of the« OSH Collection », Badriya Salem, owner of the brand« Abadar »for jewelry, and Sarah Mulla, owner of the mark« piece of the heart »jewelry, and banana Almozroa, the owner of the sign« banana Almozroa »and Sarah Badawi, owner of the mark« By Live Designs »Wafaa Black, owner of Wafaa Black.

Intensive workshop

The program started with an intensive workshop titled “Fashion Brand Development”. The workshop dealt with the principles and basics of launching a brand in the field of fashion, how to build an integrated identity, setting goals, determining the strengths and weaknesses of the company, determining prices, and ways to translate modern trends to promote innovation. , Helping participants understand the importance of sustainable ethical practices in the fashion industry, as well as ways to foster creative partnerships with artisans. The workshop was followed by a number of special advisory and orientation sessions for each designer.

The second workshop will be held this month to introduce the planning methods of the new fashion collections and the importance of choosing the appropriate markets and platforms to promote their products.

The training and orientation sessions for each participant continue until the end of the program, to meet the individual educational needs of all participants and identify their business priorities, such as new ideas for future projects, etc., where the program hosts a selection of designers, experts and spokespersons.

supervision

The program is overseen by the fashion business consultant Toby Meadows, founder and director of fashion consultancy TNM, a lecturer at the London Fashion College, and director of the Bell & Pantie, a women's fashion brand. She has won a number of international awards, based in London. Meadows is also the author of Creating and Managing a Brand in the Fashion Industry, which has been translated into eight international languages.

Character Ethics

“As part of our commitment to promoting ethics and sustainable practices, the program will provide participants with guidance and guidance to develop their brands by adopting a sustainable approach that is applicable throughout the business process, from research, design and selection. Samples, to the production stage. ”

“This year, participating designers should integrate the Talli craft, produced by the artisan Badwah Social Development Program's craftsmen, into their new collections, in line with the council's commitment to building an integrated, sustainable supply chain within its vision to empower women in the craft industry. ». "The Azami program translates the message of Namaa Foundation and the (Heritage) Council in supporting women, building their capacities and helping them launch their projects, especially in the artisanal sectors," she said.

Entrepreneurial skills

The program includes basic training in business model innovation mechanisms, as well as entrepreneurial skills development, providing participants with the opportunity to connect with a range of experts and specialists in the fields of branding, public relations, sales and marketing, while focusing on ethical and sustainable practices in Fashion industry.

Reem Bin Karam:

“We aim to promote ethical and sustainable practices in the fashion industry”.